Despite the fact that 40% of all Google searches contain some kind of geographic keyword (like “Philadelphia” or “Pennsylvania”), and that its algorithm will try to match searchers to local results, a surprising number of businesses are ignoring local SEO altogether.
If you aren’t familiar with it, local search engine optimization is just what it sounds like: an effort to not just bring targeted buyers to your business website, but to ensure that those who are closest to you geographically can tell that your business is in their neighborhood. This is critical to companies like restaurants and retail shops, for obvious reasons, but it can also be important to other businesses, too.
In fact, there really isn’t any kind of company that should overlook the opportunities that are presented by local SEO. Here are a few of the most important reasons why:
You’re more likely to make a sale to a local customer. Buyers are much more likely to take a chance on a local business than they are a faraway company they found over the Internet, even if they haven’t heard of the business before. After all, they can go and check you out for themselves, or at the very least talk with others who have worked with you in the past.
Local customers buy more, and buy more often. Because you are in the neighborhood, there are lots of chances for them to stop by again and again – or order from you with fast shipping times and low delivery costs if you only sell over the Internet. Either way, it’s likely that your most frequent and most profitable buyers are going to come from your own city and area, so you should devote the bulk of your time to trying to reach them and earn repeat business.
You have fewer competitors in your local area. Lots of businesses get frustrated with search engine optimization because they’re overwhelmed by the sheer volume of competition they find online. One easy way to get around the problem is by not trying to compete with every other company in the world. Instead, by focusing on your local market, you shrink the number of other businesses you have to worry about down to size without losing much in the way of new sales opportunities.
Local search optimization is very cost-effective. Because local search engine optimization is more targeted, most businesses see a faster and higher rate of return on the time and money they invest in it. If you want to make a noticeable impact on your bottom line, bringing customers into your business through Google is a great place to start.
When you’re ready to dominate your local search market, make BusinessCreator your first call. We have the skills and experience needed to put your company at the top of Google’s search engine rankings and bring buyers to your front door.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101