If you spend any time surfing the web, you’ve probably come across at least one or two sensationalistic headlines claiming that blogging is dead. But blogging is far from dead, especially in the business sector.
According to a survey released earlier this year by HubSpot, the percentage of respondents with a company blog grew from 48 percent to 65 percent over the last two years. That means the majority of business owners (or at least the majority of those who answered the survey in question) are now blogging. So, what is that compels so many business owners to blog?
Gives Your Business Credibility
There are several things your customers want to know before they do business with you, one of the most important being whether or not you’re trustworthy. If you have a blog, it gives you an opportunity to demonstrate your expertise and credibility.
Doesn’t Feel Like Advertising
People love to buy, but they hate to be sold. Blogging allows you to promote your business in a nonchalant way.
According to the aforementioned survey carried out by HubSpot, 57 percent of business owners said they were able to acquire customers through blogging. And statistics show that the more often you blog, the more likely you are to generate leads that convert to sales.
Sets You Apart
What makes you different from your competitors? Why should your prospects choose you instead of somebody else? By sharing your industry viewpoints and blogging with personality, you can uniquely position your business and attract like-minded customers.
Creates a Dialogue
When you have a static website, people merely consume the information on your site, so communication is one-sided. On the other hand, when you have a blog, visitors can leave comments and you can respond to those comments. The conversations engage your website visitors and allow you to establish more meaningful relationships with your prospects and customers.
Blogging also allows you to use the power of social proof to your advantage. If people who visit your site for the first time see that your customers and prospects are commenting on your content and interacting with you, they are more likely to comment, as well, and return to your website to check out your latest content. And by gently reminding your blog readers about the products and services you offer, you’ll be able to generate leads and sales through your blogging efforts.
Cheaper Than Traditional Advertising Methods
Traditional advertising methods, such as direct mail, trade shows, and the Yellow Pages, are expensive. Running a blog is a far less costly way to convert strangers into customers.
Social media users probably aren’t going to share one of your services pages or your testimonials to their network of contacts. But if you create engaging blog content that demonstrates your expertise and use social media to promote it, you can spread your content and attract links back to your site that help to improve your website’s search engine rankings.
Whether you need help setting up your blog, devising a smart blogging strategy, or creating content that attracts leads and sales, we can help. Contact us today for more information about our blogging services.