If you’re not at #1, someone is getting 40% of all that traffic for themselves.
The #2 spot, 25%.
The top four spot take 90% of the traffic.
Knowing who is where, and what they’ve done, helps you put together your strategy.
Log out of google and do a local search for your top keywords. Look at the top 5 competitors.
Once we’ve determined who our top five competitors are, you can begin analyzing their business online. Truth is, in most cases it doesn’t matter, because most companies leave a lot of room for improvement today.
I’m not getting into all the details on what to look for today. I will be getting into some of these details in the coming weeks. This education will help you evaluate your competitors. For now, it’s important to know who they are.
If you haven’t figured it out yet though, we will eventually want to know the scope of the Three Pillars of Local Internet Marketing for your competitors, to uncover new opportunities to market yourself.
These Three Pillars are:
Leveraging the Three Pillars of Local Internet Marketing is just using old school marketing principals in these three areas of the Internet.
The American Marketing Association defines marketing as:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007)
Internet Marketing is NO different. We want to create content of value and expose that content in areas where our potential audience resides.
Take for example a Citation. It’s defined as a ‘web reference’. I’m going to show you how to take your membership with the Chamber of Commerce and ensure you have a high value citation.
Or, how to get a citations from your local college or newspaper. It’s easier than you think. Meanwhile, later in the course you’ll learn how to uncover what your competitors are doing.
More times than not, you’ll be very surprised at the LACK of exposure they do have, and how you’ll be able to capitalize immediately.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)