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What’s New In Local Search For November 2015

Yahoo local has partnered with Yext & from now on Yext will be your go-to for all of your Local Basic Listing needs, including the free listings. However, they haven’t taken any steps towards cleaning up the bad business listings. To manage your local listings & to know more about the change click here.

ComScore released its august 2015 U.S Smartphone subscriber market share report – Apple topped the chart for smartphones manufacturer with 44.1% OEM market share. On the other hand, Google’s Android is still number one smartphone platform with a 51.7% market share & Facebook retains its number one position for the smartphone app.

Yelp gave fresh warnings to reviewers to not to violate its terms of services.

LOCAL SEARCH FOR NOVEMBER - What’s New In Local Search For November 2015

Since the ComScore report reveals that apple is dominating the smartphone market, it’s better to know “How to rank for searches on Apple phones“.

Google upgraded the user interface of Google My Business dashboards. The change is almost unnoticeable for users managing the single location, but it provides convenience to those managing multiple accounts.

The current irregularity on local results indicates that we may see a lot of testing in upcoming days. Google is constantly refining its local algorithm to provide best possible results and the testing will be to ensure the same.

Facebook and Pro.com have joined hands and using Facebook messenger to match potential customer and home service businesses. It seems like Facebook is planning to compete with Amazon and Google as it is somehow willing to play the role of Middleman on that specific field.

Wix websites slumped in the Google results as their pages drop out of the index. However, Google is on the way to fix the issue by quickly re-crawling the affected websites.

Apple maps secured the top position in iOS 9 local search results. There are also some significant changes made by Apple in order to break the dominance of Google in mobile searches. However, there’s still lot to improve and right now Google feels no threat.

Google revamped its map layout and local knowledge panel. Another noticeable thing is that ratings have become more important than hand written reviews. The significance of ‘Good’ image remains the same.

A recent research shows that:

  • Radical SEO and good ratings help websites in securing a place in local packs.
  • Close proximity is the key to appear in the local pack.
  • If dropped earlier, new reviews can take website back to the local pack.

Ones’ website can suffer both manual and algorithmic penalties at the same time. A website may outcome from the manual penalty by working towards it, but it will be still affected by the algorithmic penalty if the content or any other factors are violated.

If you made an edit on Google Mapmaker and it is not getting attention, Google is providing instructions to help you to have success with your requests.

While Yelp has given fresh warning to people who write false reviews, Amazon went one step ahead and filed a lawsuit against 1000 Fiverr’s who were submitting fake reviews.

Bright locals recently published an annual survey on reviews. It reveals that now 92% of customers read online reviews and star rating is number #1 factor used by consumers to judge a business. This survey revealed some interesting results as well, like this below listed chart. To check out entire survey, click here.

LOCAL SEARCH FOR NOVEMBER 2 - What’s New In Local Search For November 2015

Google introduced Google My business API for agencies managing 50+ AdWords accounts.

Uber will now provide lightning fast deliveries with UberRush. Initially, it is open for business in San Francisco, New York City and Chicago. It can be a boon for small business owners as they can deliver almost anything in minutes. They recently launched UberEats which does curbside meal deliveries at lunchtime. Way to go Uber!

Facebook is now providing local business pages with Gray verification badge. To know how to get it, click here.

Yahoo too has its own mobile search algorithm, Marissa Mayer the current president and CEO of Yahoo recently disclosed it.

Google has recently released AdWords customizers using which one can alter text ads as per location.

A little surprising thing from ComScore report is that now Bing’s market share in the US is 20%. Bing also reported earlier that since the release of windows 10, their profits have escalated.

A twitter campaign in the UK urged Trip Advisor to force the customers to upload the dining receipt before they write reviews to ensure that they are not fake. Trip Advisor denied the request saying, “Only one person pays the bill while other dines as well and thus they can give reviews as well”.

Call the team at BusinessCreator today to help with your Local Search.

Edward Kundahl, Ph.D., M.B.A.
President
BusinessCreator, Inc.

Ed can be reached at (or visit his websites)

ed@businesscreatorplus.com
855-943-8736 ext. 101
www.BusinessCreatorPlus.com
www.LocalSearchDrs.com
www.ForLawFirmsOnly.com
www.DoctorsOnlyMarketing.com
www.WebCreatorPlus.com
www.SmartestMobileMarketing.com
www.SmartestPhoneApps.com

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LOCAL SEARCH FOR NOVEMBER - What’s New In Local Search For November 2015
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What’s New In Local Search For November 2015
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Yahoo local has partnered with Yext & from now on Yext will be your go-to for all of your Local Basic Listing needs including the free listings.
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BusinessCreator, Inc.
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