The first quarter of each year is a popular time for website audits and reviews. With the new year to look ahead to, many business owners want to be sure that they are as competitive as they can be online, and that their Internet marketing budgets are being well-spent. However, many business owners are starting to look at their online presence, including their websites, now in order to get a head start over their competitors.
So, what upgrades or improvements does your website and online presence need? Scheduling a consultation with our team is the easiest way to get definitive answers, but here are some popular items business owners are considering.
A Fresh Look and Conversion Strategy
When a website starts to look old, it diminishes your credibility and detracts from the first impressions customers get when they visit your pages. Don’t settle for pages that look tired or out-of-date. Getting a fresh layout for your website is an easy and simple way to improve the results you get online.
More Focused Keyword Research
Competition for the top search engine spots is tighter than ever. As a result, many companies are having to re-think their approach to keywords, focusing on smaller niche markets and more specific customer groups. It’s never easy to change your search engine optimization strategy on the fly, but the payoff can be higher efficiency and more loyal customers.
PPC With Retargeting or Social Advertising
If you’ve been using Google AdWords (or other related search engine advertising) for years without making any changes, now is the time to re-examine your strategy. Improvements like remarketing (which displays your ad multiple times to website visitors), Facebook pay-per-click ads, and new ad extensions are all changing the game in important ways.
It’s hard to go wrong with online video, especially now that videos are cheaper to produce and cause fewer bandwidth problems for mobile users. Adding video to a home or landing page, for example, can boost conversions by more than 70%. Knowing that, why wouldn’t you want to add new clips to your website?
Mobile and Responsive Compatibility
Although it happened quickly, mobile computing has become a part of day-to-day life, to the point that mobile users now make up the majority on the Internet. If you don’t have a responsive website, with full mobile functionality and compatible emails, you’re missing out on an enormous marketing opportunity.
It’s easy to get caught up in the latest fads and trends in business web design, but the items on this list are more than that – they are tools that companies of all sizes are using profitably month after month. So, if your web presence isn’t as profitable as it could be, now is the perfect time to meet with us and see what kinds of upgrades could help make this year your best one yet.
Need an online business review and website audit? Give us a call at 855-943-8736 or email us at firstname.lastname@example.org and one of our digital marketing specialists will call you.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)