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Why Video Marketing?
Did you know?
◾Video increases the chance of a first-page Google result by 53x (Forrester).
◾Video in search results have a 41% higher CTR than text (ReelSEO).
◾Video in email marketing has shown to increase CTRs by 96% (Implix).
◾Visitors who watch a product video are 85% more likely to buy (Internet Retailer).
◾Because YouTube is the second largest search engine in the World.
◾Because Video SEO is extremely important for organic results in the hands of Video SEO (VSEO) experts.
◾“Over 70% of all web usage and over 50% of all mobile device usage is now video viewing – and it is forecasted that 90% of consumer IP traffic (the majority of total IP traffic) will be video in 2014.” Source: “Cisco Visual Networking Index: Forecast and Methodology, 2014-2015.”
◾Video marketing is cost effective. You can produce more and better results through the production and distribution of a video about your products and services for a fraction of the cost of other means of marketing and advertising.
Why is Video Marketing so Useful and Effective?
There is one very important reason why video marketing is becoming an increasingly popular and effective means of advertising a product or service. Video marketing provides a more effective way to communicate with your audience. Often users would much rather view a video about a certain topic instead of read about it in an article. This makes it much easier for the viewer to find out more about your product or service. This is especially useful for certain products or services that require quite a bit of detailed explanation, that can be easier to explain in a demonstration. Within a few short minutes, you can effectively and completely communicate your product or service, and help the viewer retain this information for longer periods of time.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101