Maintaining a high quality website for your small business is imperative if you hope to succeed in the digital age. With so many customers heading to the Internet to find services and products, it’s almost impossible for any business to succeed without a strong online presence. Creating a solid website can also expand the reach of your business nationally, and even globally in some cases. Customers from all over the world can discover your product or service if you create a website that is informative and professional. But keeping your website’s content fresh is an essential part of keeping your search engine rankings high, and of bringing consumers to your website.
Stay Relevant And Interesting
From the point of view of the search engine, it makes sense that you would place the most relevant and most interesting sites at the top of the search engine results. This allows customers to consistently find exactly what they are looking for, and ensures that they continue to use the search engine. Customers are happy, search engine is happy, and if you are at the top of the list, you are also happy. The more satisfied customers are, the more they will use the search engine and increase the advertising dollars that come to the creators.
Freshness In Terms Of Date
If you were searching for the best places to buy weddings rings, wouldn’t you prefer a website that had been updated in the last day versus one that hasn’t been updated in the last year? The site that was updated over a year ago is likely completely out of date and no longer relevant. In this way, producing fresh content for your website ensures that you have relevant information for your customers for what they are looking for, and search engines notice it.
Use High Quality Fresh Content
Simply changing from one low quality article to another won’t do the trick. In order to stay at the top of search engine results, we recommend that you only post high quality information on your site. Use articles and postings that are well written and well researched. Provide your customers with valuable information about the things that are relevant to your business.
Update As Often As Possible
Even within the list of websites who update their content regularly, you want to make sure you are coming out on top. Consider the website that updates content once a week versus a website that updates content several times a day. The website that produces new and informative information several times a day will rank higher on the list of search engine results, even though the other website is still producing fresh content. The more you update your content, the more information you have to give to your customers, and the more likely you are to reach each and every consumer.
Sell More With Fresh Content
Each time you update your website’s content, you increase your chances of reaching more readers and users. By providing content from different angles that still relate to the same topic, you can create interesting information that will draw the attention of potential customers. And in the online world, keeping consumers on your website is essential. The rule of shopping applies here also – the longer you remain in the store, or the website in this case, the more likely you are to buy something.
Edward Kundahl, Ph.D., M.B.A.