Google Penguin: Google is not making any promises but they expect it to be ready to run in January. What’s the big deal about this particular Penguin update? It’s supposed to run real-time, so it will continuously update. That is excellent news for site owners and webmasters who have taken a hit. You won’t have to wait for a refresh to recover. A word of caution – don’t develop a false sense of security because of this change. A Penguin hit is still brutal and hard to recover from. If you haven’t checked your link profile lately, now is the perfect time to do it. You want your profile as clean as possible before the run and you still have enough time to clean it up a bit if need be. Not sure how to check your profile? Shoot me an email and I can go over your options.
Special Webinar – What You Need To Know To Increase Traffic, Leads and Sales in 2016: No fancy title, no hype, just some real solid information, actually it’s the same strategies and techniques that I use every single day for my sites and my clients. I am going to share tons of information and break it all down – no jargon, not too technical. Powerful yet simple strategies to get the results you need from your website. As always, it’s free and it’s guaranteed to be a minimum of 45 minutes of solid content and some time for questions.
Local Search Marketing Webinar – January 12, 2016
What are all these Google Updates I keep hearing about and how do they affect my business?
How can I beat out my competitors on Google searches?
Google Phantom: You may have heard talk of some Phantom updates by Google, so I wanted to break that down for you. Google makes hundreds (on average just over 500 per year) of changes to their algorithm. Many of them, especially Panda and Penguin, are confirmed. However many go unannounced and unconfirmed after the fact. Glenn Gabe coined a few particular suspected updates as Phantom Updates (one of them Google confirmed after the fact and it appeared to be related to Quality Guidelines). In November, there were signs of another Phantom update. Google won’t confirm or deny. If your site took a hit around November 19th, it’s a good guess that it was hit by this Phantom update and there are quality issues with your site.
You should be checking Analytics regularly to see what is happening with your traffic and at the first sign of trouble, you should get some help. Recovering from a Google hit is never easy, but the sooner you get on it, the sooner you can see things return to normal and get back to focusing on growth.
We are offering a new Traffic Metrics analytics platform to our clients. We will be launching version 2.0 in January. Contact us for more info.
Stay tuned for some exciting new stuff, all the regular news and updates plus details on the Webinar.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101