Local SEO could be important for almost any kind of small business website, but there are some who simply can’t afford to skip it. If you own or manage any of these three kinds of companies, be sure you’re doing everything possible to help customers in your neighborhood find you online:
Any business with a retail storefront. They used to say that, in commercial real estate, everything came down to “location, location, location.” That’s still true in a lot of ways, especially when it comes to local SEO. If customers can find you online but not off – or vice versa – then it isn’t going to be too long before you start missing buyers that you could’ve otherwise gotten. Make sure to emphasize your physical address (along with maps and driving directions) on your small business website, and you’ll go a long way towards helping people find your retail location.
A company with more than one location. The same applies here, except that it can be even more difficult to locate a company when there’s more than one place to look. If you have more than one off-line location, then your site needs to have geographic keywords for each of your retail addresses, as well as separate pages highlighting the cities or neighborhoods where customers can find you in the real world. The last thing you want to do is frustrate buyers who just want to walk in your front door and purchase something.
Businesses with mobile versions of their websites. If you’re putting up a special version of your website for use with smart phones – a brilliant idea, by the way, given that tens of millions of next-generation mobile devices will be sold this year – then local search optimization is a must. That’s because more men and women use the mobile web to find local businesses than virtually anything else, so it’s a good chance they’ll be looking for you while they’re on the go.
BusinessCreator is a full service web solutions provider, with a dedicated marketing team that specializes in local search and reputation management. For more information or to obtain a free proposal, contact us.