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The Second Pillar Of Local Search – Citations

CITATIONS

The Second Pillar Of Local Search - Citations

A citation is merely a reference of your business on some page on the Internet. Perhaps a mention from the local newspaper, you’re listing in the Chamber of Commerce or a video on YouTube.

We call this a N.A.P. – short Name, Address, Phone number. Consistency of your NAP is important. Here is my NAP.

BusinessCreator, Inc.                                        (always use the same formatting)
47 North Jefferson Street                                 (always same abbreviations, Street, St.)
First Floor
Allentown, PA 18102
610-437-8822                                                     (always include LOCAL phone) (NEVER USE YOUR TOLL FREE NUMBER)

Citation Sources

There are literally thousands of places you can get citations, and you only need hundreds to be on the top in your area. In fact, many of you only need dozens to be competitive at #1.

However, marketing is like paddling upstream. Once you stop paddling, you go back quickly.

Major Search Engines

  • Google
  • Yahoo
  • Bing
  • Facebook

Major Data Providers

  • Infogroup
  • Acxiom
  • Localeze
  • FactualFactual
  • YellowPages.com

Major Data Providers: Who Powers Whom?

Localeze:

  • Yahoo Local
  • Bing Local
  • Twitter
  • Apple / Siri
  • Foursquare
  • Facebook
  • Yellowpages.com
  • TripAdvisor
  • Groupon
  • Yellowbook
  • Local.com
  • DexKnows
  • Kudzu
  • GetFave.com
  • Best of the Web Local
  • YellowBot
  • MojoPages
  • Amazon
  • Comcast
  • Hotfrog

Infogroup:

  • Google Maps
  • Mapquest
  • Bing Local
  • Yahoo Local
  • Citysearch / CityGrid
  • Twitter
  • Ask
  • AOL Local
  • Superpages.com
  • Yellowpages.com
  • DexKnows
  • Yellowbook
  • Whitepages.com
  • TomTom
READ  New Low Cost SMS Text Message Marketing Service

IAC properties / CityGrid:

http://citygridmedia.com/publishers/

Acxiom:

  • Yelp
  • Yellowpages.com
  • Superpages.com
  • Local.com
  • Yellowbook.com
  • Apple / Siri

Factual:

  • Yelp
  • Bing
  • TripAdvisor
  • Apple/Siri

Public Sources

  • Annual Reports
  • SEC Info
  • Federal, State and City Governments
  • Business Magazines

Local Sites

  • Blogs
  • Directories
  • News
  • Community

Theme Sites

  • Blogs
  • Directories
  • Industry

Social Media

  • Facebook
  • Twitter
  • LinkedIn
  • Pinterest

Marketing

  • Public Relations
  • Joint Ventures
  • Competition (competitive analysis)

Yes, there are a lot of places to find citations, but don’t get overwhelmed. This takes time. Chip away. Commit to five new citations a week. It’ll come!

Click here to download two great resources showing the local search ecosystem in the Unite States.

Edward Kundahl, Ph.D., M.B.A.
President
BusinessCreator, Inc.

Ed can be reached at (or visit his websites)

ed@businesscreatorplus.com
855-943-8736 ext. 101
www.BusinessCreatorPlus.com
www.ForLawFirmsOnly.com

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Summary
The Second Pillar Of Local Search - Citations
Article Name
The Second Pillar Of Local Search - Citations
Description
A citation is merely a reference of your business on some page on the Internet.
Author
Publisher Name
BusinessCreator, Inc.
Publisher Logo

47 North Jefferson Street
First Floor
Allentown, PA 18102

Toll Free: 855-943-8736
Local: 610-437-8822

marketing@businesscreatorplus.com

484-709-1851

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