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One of the fastest growing forms of digital advertising today is our mobile Location-Based Advertising (NEARYOU), advertising where the ad is targeted to reach a hyper-local audience based on real-time user location — often with location-specific creative-content.
Learn more about this new and effective targeting technology — and see how you can start reaching out to your customers whenever they’re near you — on the device they use most often.
Your customers are on their phones:
- 80% of US internet users have a smartphone*
- 60% of time spent online is on smartphones and tablets**
- 87% of time spent on smartphones and tablets is in apps — where your ads could be running right now***
eMarketer projects that this form of advertising will increase more than five-fold between 2013 and 2018.* This tremendous growth will be driven by three key factors:
- More people carry smartphones, with location-based applications
- New automated ad buying and campaign management makes it easier and cost effective to run thousands of smaller ad campaigns
- Increasing use of mobile advertising by local businesses (following in the footsteps of their national competitors)
But the most important thing that makes NEARYOU a smart choice for local businesses – it works!
Mobile Location-Based Advertising with NEARYOU Display
BusinessCreator has been running NEARYOU campaigns for hundreds of local SMBs since 2014.
For most advertisers, NEARYOU ad campaigns are driving response rates (click-through rates) of 2x to 4x that of any other form of mobile advertising! The combination of well-designed ads, hyper-local targeting and delivery, and dynamic creative that adapt to the current location of the user creates a very high-performance ad indeed.
So who should use NEARYOU?
NEARYOU is not right for everyone. BusinessCreator’s Display Advertising already reaches local consumers across tens of thousands of premium websites and mobile site, and on Facebook. What BusinessCreator adds is additional reach across the Moassis Global network with an additional, complementary group of consumers – especially users of mobile news, sports and weather services, local media (TV, radio, newspaper) apps and sites, and users of mobile mapping and navigation services. And, NEARYOU adds a new and unique element of targeting, reaching these users based on their precise current location to maximize the likelihood of response. It’s especially powerful for businesses which rely on impulse decisions and where location of the business is important in driving that impulse – like if your car breaks down and you need a service station nearby.
As a result of the strong performance we’ve seen, BusinessCreator is now offering our NEARYOU solution to all current and new clients with NO setup cost ($750 value). We expect thousands of our SMB clients to benefit from this program. Fees are based on the number of impressions and target area you wish to cover. Changes can be made almost instantaneously and multiple ads can be run simultaneously.
See if NEARYOU can help you reach your target audience
Your BusinessCreator campaign analyst can advise you on whether NEARYOU is right for your business and for your local marketing campaign and how best to balance your ad spend. The great news is that it’s easy to opt in – no need to understand all of the complexities of Location-Based and Programmatic Advertising – with BusinessCreator it’s a simple call and asking about our NEARYOU program.
What is Online Reputation Management?
Online Reputation Management is exactly what the name implies; the ability to manage your online reputation. But what does this really mean?
These days, every single piece of information, every single review, and every single comment written about your business online can be seen by all, no matter your business sector or size.
In fact, everything ever written about your business online is accessible to anyone via what is known as your ‘digital footprint.’ One thing you have to realize is that, regardless of the size of your business, your customers are talking about you.
Reputation Management allows you to keep up to date with what is being said about your business online and take back control to some extent if your reputation is being portrayed wrongly.
You may be thinking, “Do our potential customers really care about what is being said about us online?” The simple answer is, of course they do.
In life, and especially in business, first impressions mean everything.
In particular, if someone is searching Google looking for a product or service, at first glance they are open to all businesses that a Google search presents them with. However, when they start looking in greater detail, one or more bad reviews could mean an instant rejection of your business, and move them onto looking at others instead.
After all, why should they choose to go with a business with negative reviews when there are businesses that have mostly positive ones?
With it being so easy for consumers and past customers to voice their opinions in the form of online reviews and comments, online reputation management has become a critical part of business.
Look, here’s the deal. You can invest as much time and money into advertising and creating your brand to be just how you want it; but at the end of the day, nothing beats a fantastic online reputation and if your reputation is less than stellar then all the positive things you are doing to build your business may be in vain.
Knowing where you stand is the best starting point; as in knowing if there’s anything that needs to be improved in or-der for your online reputation to be the best it can be.
Have you ever Googled your own name? Come on, admit it, we’ve all done it at some point, just to see what search results come up. Well this is the same; Google your business name and see what comes up in the search results.
How your business is viewed is really up to you. Hard work and an excellent product or service will create a buzz about your business in the local area and online.
There is nothing better for your reputation than great online reviews. Any company can advertise how great it is, how great its products are but, more than anything else, potential customers trust reviews from past customers.
If you don’t take control and protect your online reputation, then you’re letting other people do it for you. Remember, this is your business and you need to take a pro-active approach so potential customers or clients find more of what you want them to read about your company and less of what you don’t.
If you aren’t actively promoting the positive points about your business and pushing away the negative, then you are essentially letting other people’s comments and reviews control the way that new potential customers are viewing your business.
Ideally, you need to a Reputation Expert on your team when it comes to effective online reputation; to research all of your directory listings, such as Google+ Local, Yelp, CitySearch, Yahoo Local, Super Pages, etc. and let nothing be written about your business without making sure that you’re immediately aware of it if and when it does happen.
These days, competition between businesses for new customers is more intense than ever. Ignoring your online reputation would be a critical mistake and basically handing your competitors the lead. If you are ploughing all of your time and money into advertising, promoting your business, networking, etc. but are ignoring your business’ online presence then all your positive efforts could very possibly go to waste. If your business is being falsely portrayed online, you could be unknowingly cultivating a negative online reputation.
You could be losing out on potential customers and you might not even realize it’s because of your bad online reputation. You have to take control and know when to get help for improving your online reputation so that you can make sure your business is being accurately and fairly represented by the content that’s floating around online.
Ignoring your online image could eventually lead to your competitors getting more leads, customers, and sales.
If you need help in building a 5-Star Review, call us. We can help. Our 5-Star Review Platform can help you build those critical positive reviews and monitor and respond to any negative review that is posted online. We can also help you train your staff on how to help build your 5-Star Reviews.
DON’T KNOW WHAT YOUR ONLINE REPUTATION LOOKS LIKE? Get a FREE REPORT
Go to http://5starreviews.marketing or email us and we will run the report for you.
If you don’t like what your “free report” shows (bad reviews or no reviews), during the month of September you can try our 5-Star Reputation Marketing System priced at $299.00 for a 30 day trial.
Our system will help build your 5-Star Reputation.
We regularly sell the complete system for $1,495 setup and $995 per month so don’t miss out on an opportunity to build a 5-Star Reputation.
Recently Facebook announced a major change with their ad platform that will help YOU build a huge list fast…
According to Facebook:
“We’re updating CPC to only account for what we call ‘link clicks’ —
i.e. the clicks related to certain ad objectives such as clicks to visit another website.
Once this change goes into effect, advertisers who care about link clicks are likely to see better return on advertising spend, since they’ll be paying for only the most valuable outcome.
Separating link clicks from engagement clicks (including likes and comments) means your budget will be spent more efficiently no matter if you bid for clicks or engagement.”
In other words your cost per click (CPC) will now be more affordable, so if you’re not generating as many leads as possible from Facebook while this trend is still hot, you’re missing a huge opportunity!
This is a great opportunity to start advertising on Facebook. Call us at 855-943-8736 for more information and a quote.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101