If you’re treating your website like nothing more than a business card, you’re leaving money on the table. In this day and age, websites aren’t meant to be static; they are dynamic, interactive platforms that you have to update on a regular basis if you want to attain maximum exposure and generate a steady stream of qualified leads.
Blogging is hands down the most effective way to keep your content fresh and give visitors a reason to return to your website again and again. According to a study conducted by HubSpot, small businesses that blog get 55% more website visitors. But increased traffic isn’t the only benefit of adding a blog to your website. Below are other perks you’re missing out on by not launching a business blog already.
Improves search engine visibility.
If your site features a regularly updated blog, it is crawled more frequently by search engine spiders, which means your content is indexed by the search engines more quickly. Furthermore, blogging allows you to incorporate more relevant keyword phrases into your content and therefore attract more targeted .
Increases word-of-mouth advertising.
Want to get customers talking about your business? Then start blogging. If your blog provides value to readers in the form of engaging content or useful information, they are likely to promote your website to their friends, family, or professional network.
Blogging helps you gain recognition in your industry. By publishing informative, authoritative blog posts on a consistent basis, you’ll come to be seen as an expert in your field. As a result, prospects will start to seek you out and you won’t have to chase customers.
Complements your social media marketing efforts.
Social media marketing is an effective way to drive more traffic to your site and improve its Google rankings, but your social media efforts won’t get you very far if you don’t have content to share. A regularly updated business blog will serve as an endless source of fresh content that you can share via social media to build your business’s reputation.
Backlinks, or incoming links to your site, are the backbone of your search marketing campaign. The more quality backlinks your site has, the more authority your site will have in the eyes of the search engines. And the more authority your site has, the higher your search engine rankings will be. Blogging helps you attract more backlinks naturally because people tend to link to blog articles that they find useful or engaging.
Builds an active community.
A blog gives you the opportunity to interact with your current customers and attract new ones with greater ease. If you build an active community around your blog, people will be compelled to visit your website on a regular basis.
That being said, the mere act of setting up a blog won’t help you drive more traffic to your site. You have to actively manage your blog in order to achieve worthwhile results. The good news is that if you consistently update and promote your blog, there will be a significant pay off in the long run.
If you think that blogging could benefit your business website, don’t wait any longer to get started. Whether you need help setting up blog software, developing a blog strategy, or creating compelling, search engine-friendly blog content, contact us to discuss your needs.
BusinessCreator is a full service web solutions provider, with a dedicated marketing team that specializes in local search and reputation management. For more information or to obtain a free proposal, contact us.