What is Happening in Local Search This Month Lyft is planning to turn most of its fleet into robotic by 2021. If you are striving to get 5-star reviews every time, give this article a read to find out why you don’t want all 5 star ratings. Google has recently shared some advice on how … Continue reading Local Search Happenings From November 2016
More and more, searches processed on Google and the other major search engines aren’t being conducted by customers or researchers themselves – they are being handled by Siri, Cortana, and a new generation of digital personal assistants. Search trends were already being affected by mobile apps and voice -assisted tools. Now, with digital assistants finding … Continue reading Can a Website be Search Optimized for Search Assistants?
Google likes to be in control and that’s why it keeps making changes in its search algorithm – to keep businesses guessing and the search industry on its toes. This time again Google made some changes to the local SERPs. These changes will have an impact on searches pertaining to the physical location of businesses, … Continue reading Googles Critical AD Updates Affecting Local Search
Google leads the way when it comes to geo-targeting. Webmasters who use it to the fullest gain the kind of return on their investment that grows companies and keeps customers returning. Taking geo-targeting into account is not an option. It’s a requirement and here’s why. A Brief Definition Of Geo-Targeting Geo-targeting delivers local relevant results … Continue reading Why You Should Heed Geo-Targeting For Better SEO Results
2016 is going to be a year of adaptation. Here’s why: Deep, not wide. As Google continues to prioritize its own content (or content widgets) in the top-fold real estate of SERPs, this will increasingly consolidate visibility to the market leaders.The bottom of first-page results will become even less trafficked, which means that the spoils … Continue reading What Does SEO “Look Like” in 2016?
Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Several trends are shaping … Continue reading Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition
Google Penguin: Google is not making any promises but they expect it to be ready to run in January. What’s the big deal about this particular Penguin update? It’s supposed to run real-time, so it will continuously update. That is excellent news for site owners and webmasters who have taken a hit. You won’t have … Continue reading Up to date on some Google News
The SEO industry is volatile, and every month something new seems to shake up the scene and force us to reevaluate our priorities. Best practices in 2010 don’t have much in common with best practices today, yet we believe that many of today’s best practices will be relevant indefinitely. As we near the end of … Continue reading 2016 SEO Best Practices
Beyond Website Issues: 7 Marketing Benefits of a Website Audit Report for Business Owners When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s back-end, … Continue reading 7 Marketing Benefits of Website Audit Report for Business Owners
Google’ Gary Illyes recently came out with this piece of information that the search giant is planning to roll-out the next Real Time Penguin Algorithm Update by the end of this year. This was when Google’s John Mueller, last month, confirmed the news that The Next Penguin Update is just months away, which was recently … Continue reading Google Will Roll-Out The Real Time Penguin Update