Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Several trends are shaping … Continue reading Establish an Optimal Marketing Budget to Drive Growth and Beat the Competition
Beyond Website Issues: 7 Marketing Benefits of a Website Audit Report for Business Owners When small and medium-sized business (SMB) owners are presented with the idea of a website audit report, they usually think of a technical website check. And this is correct… partly. It is true that an audit will examine the website’s back-end, … Continue reading 7 Marketing Benefits of Website Audit Report for Business Owners
The general consensus amongst business owners and online marketers is that search engine optimization is getting a lot harder than it used to be. Not only is there more competition than ever, but Google and the other engines are keeping a close eye on tactics, meaning that you can’t over-use keywords, buy links, or engage … Continue reading Why SEO is Not Getting More Difficult
There is a lot of fear in the search engine optimization and online marketing community about what future Penguins might do to currently profitable websites. The business owners and webmasters in question aren’t necessarily worried that they’re going to be buried by flightless birds from the Antarctic, but they are very concerned that the next … Continue reading Is Your Website Penguin-Proof?
One of the more difficult things about search engine optimization – especially if you haven’t worried about your rankings on Google, Yahoo, and Bing in the past – is simply figuring out where to start. That’s because SEO looks fantastic once it’s already working; starting a new campaign and getting to that point can be … Continue reading The 3 Stages of a Successful Search Engine Optimization Campaign
For business owners and executives who are on the outside looking in at the process of search engine optimization, the sheer number of philosophies and details can seem overwhelming. Although a few core concepts remain constant, the ways that Google and the other engines evaluate sites and determine listings is always shifting. That means best … Continue reading Is Search Engine Optimization Really as Confusing as it Seems?
Internet marketers focus on search engine updates, social media platform updates, and various online paid advertisements full-time. Google Search is notorious for providing confusing or somewhat cryptic clues for businesses to achieve superior rankings. Internet marketing is fast-paced, dynamic, and often highly reactionary. It does not have to be that way. Small business owners can … Continue reading Local Business Owners: How to Tackle Search Engine Updates and Generate Leads