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Yelp as a Marketing Tool for Law Firms

You might think that Yelp or similar review sites are not useful to or important for your law firm. Think again. Even if you are not a big user of online reviews, you should expect that many of your clients and prospective clients are. And, if that isn’t enough reason for you to get active … Continue reading Yelp as a Marketing Tool for Law Firms

Your Firm’s Reputation is a Valuable Business Asset

A business’s reputation is arguably its most important intangible asset. Without a strong reputation, new clients will not choose to patronize your law firm and existing clients will drift away. A reputation that is tarnished with negative associations has the potential to actively repel clients. Even the best run law firms can suffer from a … Continue reading Your Firm’s Reputation is a Valuable Business Asset

More than Just SEO-The Value of the Online Presence for Law Firms

Search engine optimization is not Internet marketing. SEO is one component of online marketing but the two are far from synonymous. Despite this fact, that is how too many companies—especially law firms—approach Internet marketing. They hire someone who has programming or coding experience to manipulate Google’s algorithms to get their sites to pop up higher … Continue reading More than Just SEO-The Value of the Online Presence for Law Firms

Connecting With Your Potential Clients-Lead Generation

Marketing for law firms is multifaceted operation that has to take into account the many different ways that organizations like yours actually operate. A number of strategies can be employed when developing ways to connect with new clients and to encourage contact from potential customers. Lead generation strategies are used to transform a curious browser … Continue reading Connecting With Your Potential Clients-Lead Generation

Why Being Mobile Friendly is Important

A large part of your firm’s success lies in your ability to market yourself to new clients. Most firmly ascribe to the idea that the only way to reel clients in is by positioning themselves as experts in their industries. Yet the dirty little secret of marketing for law firms is that for the vast … Continue reading Why Being Mobile Friendly is Important

Why Law Firms Cannot Afford to Ignore Mobile

Establishing a strong online presence to improve visibility and generate leads is generally an effective strategy for these firms. However, to meet this goal, firms need to go beyond building an optimized, informative and easily navigable website. To drive conversion and retention, attorneys also must appeal to mobile users. BusinessCreator helps firms reach and attract … Continue reading Why Law Firms Cannot Afford to Ignore Mobile

Developing Video Content Geared Towards New Clients

When it comes to building up your firm’s reputation and reaching out to a new client base, it’s much better to be seen than it is to be heard. While statistics have shown that online and mobile marketing efforts have drastically increased your ability to generate more traffic to both your website as well as … Continue reading Developing Video Content Geared Towards New Clients

Four Top Mobile Marketing Tips for Law Firms

The legal industry can be highly competitive, making marketing one of the most critical elements of success for your law firm. What that marketing should entail has evolved greatly over the years. Today’s legal marketing programs must integrate activities specifically targeted to reach and accommodate mobile users. This includes people on tablets as well as … Continue reading Four Top Mobile Marketing Tips for Law Firms

Five Reasons Law Firms Should Care about Local Directories

Law firms must face the constant challenge of finding ways to get in front of potential clients. Effective search engine optimization requires ongoing effort and utilization of all potential avenues. Among the avenues that should not be overlooked are local or niche directories. Following are five ways that directory listings can help law firms with … Continue reading Five Reasons Law Firms Should Care about Local Directories

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