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Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

It looks like the Google Ad Preview and Diagnosis tool accessible over here has a bug where some people are able to see data for specific ads, apparently from the Google auction process. For those experiencing the issue, the tool shows the ad and then shows the formats available, the ad score, the bid ECPM, Fmt ECPM, … Continue reading Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

Daily News: Digital Ad Revenues, Yelp Economic Average, Enhancements to Google Ads

February 14, 2019 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Digital Ad Revenues on Track to Pass $100 Billion (2018) (February 14, 2019) LSA Insider: “The IAB announced that US digital ad revenues hit $26.2 billion … Continue reading Daily News: Digital Ad Revenues, Yelp Economic Average, Enhancements to Google Ads

Survey Asks How Much Is Your (Location) Data Worth?

February 13, 2019 | Contributed by: Greg Sterling A recent survey from Blis of roughly 2,000 US adults asked a range of questions about privacy, use of location data and the monetary value of personal information. Sixty-three percent (63%) of respondents said that they were more aware today than last year of how their personal data … Continue reading Survey Asks How Much Is Your (Location) Data Worth?

Analyst: 8 billion voice assistants by 2023

Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in use by 2023.” That represents annual compound growth of more than 25 percent. It’s a very aggressive estimate that depends on continued smartphone penetration and expansion of virtual assistants to an array of other device categories. TVs and China driving … Continue reading Analyst: 8 billion voice assistants by 2023

Do Businesses Really Use Google My Business Posts? A Case Study

Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company’s online presence. As long as your local business meets … Continue reading Do Businesses Really Use Google My Business Posts? A Case Study

Daily News: Building a Challenger Brand, Location-Based Marketing, Cybersecurity in SEO

February 8, 2019 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Tech Adoption Summit: Conference Video — Building a Challenger Brand (February 8, 2019) LSA Insider: “One of the most popular sessions at last year’s Tech Adoption … Continue reading Daily News: Building a Challenger Brand, Location-Based Marketing, Cybersecurity in SEO

Weekly News: Online Consumer Touchpoints, Google Display Ads, Inaccurate Local Listings

Here is this week’s roundup of the top news items related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Insight & Commentary Google: Online Consumer Touchpoints Range Between 20 – 500 Depending on Purchase (February 5, 2019) LSA Insider: “Most marketers have come to understand the reality of a nuanced, … Continue reading Weekly News: Online Consumer Touchpoints, Google Display Ads, Inaccurate Local Listings

Using STAT for Content Strategy – Whiteboard Friday

Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week’s Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes … Continue reading Using STAT for Content Strategy – Whiteboard Friday

Daily News: Local Search Industry Survey, Inaccurate Local Listings, Consumer’s Online Privacy

February 6, 2019 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 56% of Local SEOs Say Ranking Harder in 2019 but Most Still Upbeat (February 6, 2019) LSA Insider: “Last month, BrightLocal released its annual Local … Continue reading Daily News: Local Search Industry Survey, Inaccurate Local Listings, Consumer’s Online Privacy

12 leading call analytics vendors profiled

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. Martech … Continue reading 12 leading call analytics vendors profiled

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