One of the biggest game-changers in the world of digital marketing is the arrival of all things mobile. Smartphones, tablets, and other mobile devices provide more and more people with easy access to information, entertainment, and of course, shopping. It is an understatement to say that mobile technology has changed the playing field of digital … Continue reading Why Businesses Should Consider Mobile Marketing in Their Strategy
Adapting To Mobile SEO Can you live without your mobile phones for a week? Maybe a day? Difficult isn’t it, even to think about it? People are so used to browsing, buying stuff online and checking the email and news, it’s impossible to imagine life without it. The advancement of technology has made a mobile … Continue reading Improving Mobile SEO
Mobile Marketing in 2017 SEO in 2017 will see more and more businesses optimizing on their mobile SEO as they seek the high number of traffic on mobile devices. Optimization of the mobile sites will give business a competitive advantage in 2017. Even the biggest companies in the world would benefit a lot by optimizing … Continue reading Mobile Marketing in 2017-Using Mobile Optimization As a Competitive Advantage
Mobile marketing is expanding at an alarming rate. By 2019, mobile advertisement expenditures are expected to account for 72 percent of the world’s overall digital advertisement costs. In 2015 alone, mobile ad revenue jumped by over $2 billion. Last year, we witnessed the advent of many innovative marketing solutions. In 2016, humble beginnings will sail … Continue reading Seven 2016 Mobile Strategies You Need to Know
For many people out there, the Internet is just the Internet; whether or not you’re trying to access it via a desktop or laptop computer or on your smartphone or tablet is irrelevant. The problem in that line of thinking is that when evaluating online mediums, you’re not exactly comparing apples to apples. The unique … Continue reading Do You Need Dedicated Mobile Ads?
When you study the way businesses adapt new web design and Internet marketing techniques, you inevitably arrive at the conclusion that lots of smaller companies with local customers will be the last to pick up on any trend or industry-wide change. In some ways, this is completely natural; because these businesses are the least dependent … Continue reading Why Businesses With Local Customers Need Responsive Websites Most of All
Google’s Accelerated Mobile Pages (AMP) Project will roll out by February 2016. It means you have less than 20 days to prepare. So let’s have a quick look at what you should be doing: What’s this Accelerated Mobile Page (AMP) Project? The Accelerated Mobile Pages (AMP) Project is an open source initiative that has been … Continue reading Google’s Accelerated Mobile Pages (AMP) To Go Live Next Month
2015 brought some of the biggest changes and updates in digital marketing. Be it the launch of mobile friendly algorithm, several Phantom Quality updates, 28th Panda Update in July, death of Google Plus, Google as a subsidiary of Alphabet or the RankBrain, 2015 was jaw dropping from every aspect. As predicted, Mobile remained the focal … Continue reading 2016 Digital Marketing Forecast: 7 Trends To Watch For
The vast majority of Internet searches are performed on mobile devices, such as smartphones and tablets, which means that mobile optimization cannot be overlooked. In fact, 70 percent of mobile searchers will call a business directly from search results. Being high up in Google search rankings and having contact details clearly accessible on your mobile … Continue reading Increasing the Mobile Presence of Your Law Firm
As part of our continuing commitment to our clients, we will be launching the Local Search Marketing Webinar Series. We invite each of you to attend. First in our Local Search Marketing Webinar Series: Why Are So Many Businesses Struggling With Mobile Marketing? It’s well known that mobile marketing can be important and impactful, and … Continue reading Why Are So Many Businesses Struggling With Mobile Marketing?