It is well understood that virtually any type of business needs a comprehensive Internet marketing plan. Whether the company is small or large, new or established, owners and executives know that the web is crucial to attracting buyers and spreading the word. What about nonprofit organizations, though? Do they need Internet marketing, too? This is … Continue reading Do Nonprofit Organizations Need Internet Marketing?
If you are involved in any sort of Internet marketing, then you’ve probably seen social media go from a fun pastime to another task that you have trouble keeping up with. That’s because social media marketing represents a bit of a double-edged sword for a lot of us: The numbers make it too big to … Continue reading The 5 Rules of Outsourcing Social Media Marketing
Create a comprehensive internet marketing plan for your local business. Design a marketing plan that is essentially one big ball of wax. Have social media marketing efforts complement local SEO efforts. Strive to create a sustainable system in which excited customers drive site traffic. Edward Kundahl, Ph.D., M.B.A. President BusinessCreator, Inc. Ed can be reached … Continue reading Create a comprehensive internet marketing plan for your local business
Instead of taking a fragmented approach to internet marketing, design a campaign in which social media strategies promote independent brand advocacy, and brand advocates further spread positive PR about your brand on various social media sites. Invite brand advocates to post guest blogs, and watch site rankings on major search engines improve. It is important … Continue reading Comprehensive Internet Marketing Campaigns