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Tag Archives: Google Search Ranking

What Percentage of ~$50B in Digital Ad Revenue Is ‘Local’?

November 14, 2018 | Contributed by: Greg Sterling Earlier this week the IAB released its half year digital ad revenue report. The IAB estimated that US digital revenue was $49.5 billion for the first half of 2018. That compares with $40.3 billion a year ago. Mobile advertising was responsible for nearly 63% of the total, up from 54% a … Continue reading What Percentage of ~$50B in Digital Ad Revenue Is ‘Local’?

6 Tips for Writing Social Media Ad Copy That Converts

Social Media Marketing Industry Report In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you’ll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another … Continue reading 6 Tips for Writing Social Media Ad Copy That Converts

Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

November 13, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: 70% of B2B Buyers Still Want to Talk to Live Sales Reps (November 13, 2018) LSA Insider: “Many companies over the last decade have shed … Continue reading Daily News: B2B Buying Patterns, Holiday Retail Wins, Paid Search Growth, Tech-Powered Purchasing

SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: With so many choices, which SEO tool is right for you? Nov 13, 2018 by Digital Marketing DepotCompiled from the latest research, this 55-page report is your source for the latest … Continue reading SearchCap: Google AMP URLs, Ads exact match changes & web.dev portal

Daily News: The C in CRM, Incentivized Reviews, SEO Complications

November 9, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Localogy: LSA’s Final 2018 Event Happening Today in Seattle (November 9, 2018) LSA Insider: “Today LSA is holding its final event of 2018: Localogy. The event … Continue reading Daily News: The C in CRM, Incentivized Reviews, SEO Complications

SearchCap: Google seller ratings, complex SEO & local reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows Seller Ratings by country, changes eligibility requirements Nov 9, 2018 by Ginny MarvinBusinesses must have 100 reviews per country to be eligible for Seller Rating. Solving complex SEO … Continue reading SearchCap: Google seller ratings, complex SEO & local reviews

How to Create Ads That Move People to Action

Want a faster, better way to optimize your ads? Did you know that focusing on customers’ emotions can help? To explore how to use emotional messaging to move people to action, I interview Talia Wolf. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover … Continue reading How to Create Ads That Move People to Action

Daily News: Co-op Ad Dollars, Biggest Martech Challenges, Hyperlocal Listing Strategy on Google

November 8, 2018 | Contributed by: Courtney Dobson Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Use it or Lose it: Co-op Ad Dollars (November 8, 2018) LSA Insider: “Getting consumer attention and gaining visibility during this crucial holiday season can be … Continue reading Daily News: Co-op Ad Dollars, Biggest Martech Challenges, Hyperlocal Listing Strategy on Google

SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Here’s what Facebook says about ads and targeting on Portal Nov 8, 2018 by Amy GesenhuesAs Facebook starts shipping … Continue reading SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts

6 Collaboration Tools for Social Media Teams

Is your social media team working well together? Need to improve communications? In this article, you’ll discover how to use six collaboration tools to keep social media teams and stakeholders on the same page. 6 Collaboration Tools for Social Media Teams by Adina Jipa on Social Media Examiner. #1: Set Up Front and Trello to … Continue reading 6 Collaboration Tools for Social Media Teams

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