Tag Archives: Digital Marketing

Why Site Speed Still Matters (Revisited) Posted by mwiegand

Posted by mwiegand The marketing stack dictates infrastructure before content Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links … Continue reading Why Site Speed Still Matters (Revisited) Posted by mwiegand

COVID-Consumers: Pessimistic, but spending more online

By Greg Sterling Consumer sentiment has turned sharply negative as the virus has disrupted every aspect of daily American life. According to a consumer survey from Engine, 88% of consumers in the U.S. are now concerned about the pandemic. And according to another survey of roughly 2,600 U.S. adults from L.E.K. Consulting and Civis (.pdf), … Continue reading COVID-Consumers: Pessimistic, but spending more online

Google Adwords Might Extend The Ad Description

Google Adwords could extend the text limit from 80 to 160 characters. It’s hard to convey your message in just 80 characters. It’s a large task to sum up your product or service in 80 characters and in an engaging way. While writing the copy, we all have wished for more characters to play with … Continue reading Google Adwords Might Extend The Ad Description

What 2017 May Bring For Digital Marketers

The only thing constant in the world of digital marketing is change and 2016 was no different. Google announced that they are shifting from Desktop first to mobile first index, Facebook continued its rapid rise and Yahoo, as usual, managed to disappoint everyone, by first axing 15% of their workforce and then by letting the … Continue reading What 2017 May Bring For Digital Marketers

3 Reasons Why Law Firms Should Invest In Digital Marketing In 2016

It’s 2016, and there are so many ways to reach one another through the internet that it’s not just a clever idea to use digital marketing, but you can’t afford not to. There are certainly other ways to market, even old-fashioned paper and TV ads, but going with more up-to-date methods like text messaging, which … Continue reading 3 Reasons Why Law Firms Should Invest In Digital Marketing In 2016

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