2016 is going to be a year of adaptation. Here’s why: Deep, not wide. As Google continues to prioritize its own content (or content widgets) in the top-fold real estate of SERPs, this will increasingly consolidate visibility to the market leaders.The bottom of first-page results will become even less trafficked, which means that the spoils … Continue reading What Does SEO “Look Like” in 2016?
The SEO industry is volatile, and every month something new seems to shake up the scene and force us to reevaluate our priorities. Best practices in 2010 don’t have much in common with best practices today, yet we believe that many of today’s best practices will be relevant indefinitely. As we near the end of … Continue reading 2016 SEO Best Practices
Maintaining a high quality website for your small business is imperative if you hope to succeed in the digital age. With so many customers heading to the Internet to find services and products, it’s almost impossible for any business to succeed without a strong online presence. Creating a solid website can also expand the reach … Continue reading How Updating The Content Of Your Site Can Increase Web Traffic
Fresh content has long been a crucial aspect of building your business’s online presence. But with recent changes to Google’s algorithm, updating your site with fresh content has become more important than ever before. Google now evaluates all of your content for freshness and scores each page depending on the type of search query. Search … Continue reading Why You Need to Keep Your Site Updated with Fresh Content