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Take Your Brand Seriously: Why You Need to Optimize Your Brand

Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services. First question: What set … Continue reading Take Your Brand Seriously: Why You Need to Optimize Your Brand

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