Businesses have treated social media and SEO as separate entities for a long time, but the truth is that these two marketing methods are closely intertwined. You can’t succeed in SEO unless social media is part of your marketing mix. Likewise, you can’t expect your social media marketing campaign to take off unless you use SEO techniques that maximize exposure to your content.
Why Social Media Needs SEO
Implementing a social media marketing campaign without optimizing the content for search engines is a waste. It’s like buying decorations, hiring a DJ, and preparing platters of food for a big get-together without telling anyone where you’re having the party.
Social media isn’t a “set it and forget it” medium. You need to make a constant effort to spread your content and reach new audiences, and SEO is part of that. By optimizing your social media presence for search, you can drive more traffic to your social media accounts via the search engines and grow your following.
Blogs, which are an essential tool in the world of social media, absolutely need SEO to survive. Blogs typically get most of their traffic from the search engines, so if your site isn’t SEO-friendly, you aren’t taking advantage of blogging’s full potential. By optimizing your blog content for target keywords and making other SEO-related adjustments to your website, you can dramatically increase the amount of search engine traffic that your blog and therefore, your site, receive.
Why SEO Needs Social Media
Social media marketing consists of sharing, voting, commenting, and linking to content. If your website’s content gets popular via social media, you’ll attract a significant number of backlinks from social media users, which will in turn drive more traffic to your website and boost its search engine visibility.
To maximize the benefits that social media marketing has on your website’s SEO campaign, get active on various social media platforms and produce and promote many types of content. If you have a strong social media presence, you’ll have the opportunity to dominate the search engine results for your target keywords, thanks to universal search. Universal search delivers search results that not only include traditional web pages, but also videos, social networking updates, and photos. The more expansive your social media presence, the more likely you are to be found by searchers.
The amount of authority you have as a social media user also has an effect on your website’s search engine rankings. Links from influential social media users carry more weight, so make an effort to build your social media clout and network with others who have a lot of clout.
Social Media Marketing and SEO Are Inseparable
Social media marketing and SEO feed each other, and combining the two marketing methods will maximize your return on investment. By boosting your social media presence with SEO, you can attract more new followers via the search engines. And by promoting your content via social media marketing, you can accumulate more backlinks and your website’s search engine rankings will improve.
BusinessCreator offers a full spectrum of online marketing services, including SEO and social media marketing. For more information about integrating your social media marketing campaign and SEO campaign or to set up a free evaluation of your business’s online presence, please contact us.