“Social media is a waste of time.”
“Just because everybody else is doing it doesn’t mean I should, too.”
“I am selling just fine without social media… why not just stick with what works?”
These are just a few of the common objections that people have to social media marketing. Many business owners are reluctant to take the plunge because social media marketing isn’t cut and dry like traditional marketing methods and requires a significant investment of time and energy.
To create an effective social media presence, you have to figure out where your target market hangs out, build a loyal following, share valuable content, and keep showing up. Unless you go into social media marketing with a solid strategy in place for driving targeted traffic to your website and generating leads, you’ll have little to show for your efforts besides a few Twitter conversations about what you had for breakfast.
Hard-Sell Tactics Aren’t Appropriate In Social Media Marketing
Any business owner who assumes that he can open an account on Twitter, Facebook, or another trendy social media website and hawk his wares successfully will have a rude awakening. Using hard-sell tactics in social media is taboo and will get you ignored, at best. Although you cannot expect immediate results from social media marketing, your efforts will eventually pay off if you treat the social media sales process as a marathon rather than a sprint.
Social media marketing is all about building relationships with your prospects. By developing a social media presence, you can build brand awareness, which is the first step in the sales cycle. After all, it’s harder to sell to someone if they’ve never heard of your business before, particularly if you sell big ticket items. As you build your social media presence, you can use it as a tool to stay in touch with your prospects, so you’re at the top of their minds whenever they need what you have to offer.
Discover Exactly What Your Prospects Want – And Then Deliver It
Social media marketing is also useful for doing market research. For example, you can ask people on Twitter what their most common questions about your industry are and then share your answers to those questions using social media. Some ways you can do this include creating a video of yourself answering a question or writing a blog post that presents a solution to a common dilemma. Sharing helpful content like this via social media will position you as an expert in your industry, provide solutions to your prospects’ problems, and generate leads simultaneously!
But that’s where the “relationship building” part comes in. While it’s important to consistently share helpful, relevant content via social media, you cannot expect your content to go viral or attract a huge stream of leads if you have 10 Facebook fans, 25 LinkedIn connections, and 2 Twitter followers. It takes time to attract the attention of your target market and build a loyal following that helps you spread your content and message.
Fortunately, you don’t need a billion fans or followers to do this. You just need to appeal to the market to which you’re trying to sell by being helpful, addressing their needs and concerns, and being personable. Social media doesn’t sell products… people do.
Social Media Can Help You Increase Sales – But Only If You Have a Strategy
Social media marketing can be an overwhelming process if you don’t know where to start. Why not let us help you develop an effective social media marketing campaign that converts strangers into customers? Contact us today to set up your free social media marketing consultation.
BusinessCreator is a full service online marketing provider, with a dedicated marketing team that specializes in local search, social marketing and reputation management. For more information or to obtain a free social marketing evaluation and social marketing proposal, contact us.