With the advancement in technology in the mobile phone sector, more and more are searching for information on the internet using their phones. More than half of the searches on Google happen on tablets and smartphones. It is crucial that businesses design mobile friendly websites to take advantage of the ever-growing mobile searches. A responsive web design that loads quickly and displays clearly will improve customer experience and lead to increased conversion rates.
The following tips will enable you to develop a mobile-friendly website that will improve your customer base.
Tips to develop a mobile friendly website
Make the design simple
Create a single column layout that is easier to navigate as mobile devices have a smaller screen compared to desktops. You may have to take out non-essential features that occupy too much space. Create a navigation bar that makes each page to collapse to make it easier for consumers to find what they are looking for with easy.
Make the buttons and text bigger
Visitors might want tap on the call to action taps but most give up when they are too small causing them to type on the wrong type of button. A responsive mobile design causes the site to collapse to fit the screen but this can frustrate visitors when they strain to read or keep pressing the wrong button. Large buttons and a bigger font are quite easy to press and read and can help you gain more conversions.
Create up to the point content
You don’t want to have a whole book on your mobile wall for consumers to read. Most businesses try to create two sites for mobiles and desktops but breaking paragraphs and shortening text on mobile sites can help consumers read with ease.
Stay clear of auto-play
Unexpected sounds or pop-ups might work to your advantage or ruin your conversation rates. Most consumers get annoyed when contents start playing automatically and this puts them off from visiting your site. Let them choose to watch any content on your site instead of creating an auto-play. Most consumers will simply leave the site instead of turning off the auto-play.
Shorten the sizes of your files
Long files that load for long periods are more likely to put off your visitors who will turn to search for something else. Remember most mobile searches are not intended and most people perform them when caught up in the traffic jam, traveling or simply doing something else. They don’t have the time to stay on the site for long especially if it is taking ages to load. A mobile site that loads fast will have fewer bounce rates as people can easily check what they wanted and know if they will make an order. Video and images sizes should be shortened for the pages to load fast.
Create specific mobile interactions
Take advantage of the mobile specific interactions to create a smooth user experience with your consumers. The fact that they are using their phone to search your business means they are interested in a product or service you offer. They are also just a call away as they will use the same device to make the call. Interactions like click-here-to-call buttons are a great way of converting all the visits to your website.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)