To rank your website higher, you should keep up the pace with Google as it keeps updating its algorithm.
Following tips will help you to stay updated and improve your rankings in local search.
1. Start with Extensive Keyword Research.
Concentrate on your client’s needs. If you provide what your clients are specifically searching for, you can get maximum results. Do a comprehensive research about the keywords that your prospects use and optimize your site accordingly.
2. Regularly Update Your Business Listing and Use Precise NAP
Keep a constant check on your business listing, especially Google My Business & ensure that it is relevant for the users. You can outsource Business Listing Management to make sure your business listing is on your client’s search results. Also, using precise Name, Address and Phone Number (NAP) is essential. If you are using abbreviations make sure your abbreviations are acceptable by Google.
3. Clients’ Reviews Play a Vital Role.
Having a review section on your website is a must and you need to ensure that you have a maximum number of positive and genuine reviews. Creating a system for constantly monitoring reviews will be beneficial as it will create a positive impact.
If you are in need of getting positive reviews, for your business we can help. Our review widget, which we offer as a part of our SEO, helps to get positive reviews from Google, Yelp and Facebook.
4. Design Mobile Friendly Website for Your Business
It is sad that we still have to remind people about it. But just for the sake of it – “Having a mobile friendly website is an absolute must because most of the people use mobile devices to perform any search”. And if your website is not optimized as per the mobile screen, it will take longer to load and will be inconvenient for the users. Ultimately, they will simply
5. High-quality Content
High-quality content is the king. People start their purchase journey with research and if you provide them with the information they are looking for, they will prefer you over your competitors to do business. Avoid scraping content, though, it will do more harm than good.
6. Relevant Title Tags
Title Tags are one of the most important factors of search results. Use title tags which you think can be easily linked to clients’ search. Remember, your title tags and tag lines should be descriptive.
7. Location Specific Pages
Make it easy for customers to find your business. If you have a multi-location business, create a separate page for each location rather than cramming all the information on one page. But don’t forget to interlink the pages to ensure proper navigation.
Following the above-mentioned tips will help you up your SEO game. However, to get better results, you will have to constantly update yourself on the latest trends. SEO is not a one-time task, it’s an ongoing process.
When you need help with your SEO and you will, feel free to contact one of our marketing experts. One of our marketing experts will help guide you to the best of our knowledge.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)