SearchCap: Google Ads exact match name and brands in search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Protect your brand in search
    Dec 12, 2018 by Digital Marketing Depot98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in […]
  • Exact match? Our contest to rename it for Google is sealed with an -ish
    Dec 12, 2018 by Ginny MarvinThough it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company’s not-so-exact match.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

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Search News From Around The Web:


 

About The Author

Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.
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