Occasionally, we come across business owners who have been getting along without the Internet for so long – usually through print ads, coupons, and word-of-mouth advertising – that they just don’t see a need to bother with it now. That’s understandable, given that online marketing can represent a sizable investment of both time and cash.
But it’s also invited a little bit of trouble.
In this day and age, it’s probably a bad idea to ignore SEO and social media, if only because you’ll quickly fall behind your competitors online. But more to the point, what many business owners don’t realize is that each of these can be an important factor in your business’s success, even if you aren’t actively marketing through them.
Here’s why: It only takes one small complaint or issue, posted online, to harm your company’s reputation. Unlike a letter to the editor, or a harsh word spoken to another potential customer, each of these negative online impressions doesn’t just cost you one or two sales– they have the potential to cost you thousands. For that reason, it’s no use trying to “hide” from search engines and social media sites anymore – you’ll either have to participate in them and keep an eye on your reputation, or they’re bound to come to you sooner or later.
In a perfect world, we could convince business owners and managers to try search engine optimization and online marketing for the simple reasons that they work, and work well. For those of you who are still skeptical about whether you really need to take your business online, however, we encourage you to at least take the small step of keeping tabs on your reputation. It won’t take much time or money, but it can stop the Internet from taking business away from you – even if you weren’t trying to use it to market in the first place.
BusinessCreator, Inc. is a full service web solutions provider, with a dedicated marketing team that specializes in local search and reputation management. For more information or to obtain a free proposal, contact: