Search marketing is another term for the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It deals with the process of getting found on Google and other search engines so that you can build your audience and start directing more targeted traffic to your site that is actually searching for what you’re offering.
Search marketing offers fantastic ROI for businesses and webmasters. Once you’ve put in the ground work, you will have built a stable foundation that will ensure great visibility on the SERPs (Search Engine Results Pages) which will in turn steadily drive traffic to your site for years to come.
What Is Good Search Marketing?
When choosing your search marketing provider it’s important to be careful who you choose to go with. Search marketing, when approached correctly, is a very exact science and when done incorrectly it can cause more harm than good.
The key thing to remember is that Google wants to make sure that its users are able to find the kind of great content and services that they’re actively looking for. That means they want to try and remove the low quality sites from their results and bury the webmasters and companies that use ‘spam’ techniques to climb the SERPs or get found on their display ads.
In the past, you could effectively get to the top of Google by simply cramming your content with the same keyword over and over again and posting your link on as many sites as possible. But Google is constantly improving its algorithms and always refining the way it finds the best content. If you follow these same practices today – which some Search Marketing companies still do – then you will end up getting penalized and removed entirely from the results.
Instead, the key is to focus on delivering high quality content to the readers, while at the same time making sure that Google is able to find and recognize that content for what it is. That means using LSI (Latent semantic indexing) optimized keywords (LSI=SEO terms for related keywords or synonyms), it means building links on high quality blogs and sites across the net and it means creating sites that are highly optimized in terms of mobile compatibility and page load times.
This is how you do search engine marketing right. This is how you build success that will last and that is future proof against future algorithm changes.
What Makes BusinessCreator Different?
We are local and mobile search marketing experts with over two decades of online search marketing successes. In business since 1994 helping local businesses succeed online, BusinessCreator continues to evolve and push the limits of the internet, seeking the most effective and affordable techniques to bring new business to our clients in a more competitive economy.
The difference is in the content and the execution. We are online marketing experts. We know what it takes to drive traffic to your website AND what it takes to convert that site visitor into your next client.
Focused on Local Marketing strategies, we help our clients grow their businesses more efficiently and effectively. We proudly support and endorse local business efforts and have designed services to help these businesses compete with large corporations and their large marketing budgets. Our support will never let you down. U.S. built and proud of it.
Proven Search Marketing Practices!
At BusinessCreator we are absolutely committed to doing things the right way. Our Search Marketing practices have been proven to get results time and again while focusing on quality content and readability. We work with each client in order to provide a tailor made strategy that works within their budget and then we work tirelessly to execute that plan with precision. We have been providing Search Marketing services for years now and always stay on top of the most recent updates and changes to ensure we’re right at the cutting edge.
What’s more, we offer complete transparency and communication at every step of the way. We never leave clients in the dark and ensure that you always know precisely what we’re doing to help you get to number one.