A great lawyer marketing service will not only focus on getting the word out about the practice; but will also aid in reputation management. Reputation management is critical on the Internet, because often, prior to deciding on a professional lawyer, clients do some research into reviews about the services they are seeking. There are a multitude of online forums on the Internet that clients can use as a sounding board to complain about their experience, give their opinion on the service, or praise a satisfactory outcome. These reviews are critical because too many negative reviews can drive a potential client elsewhere. A great attorney marketing service will help with reputation management that can combat any negative press existing on the Internet.
Search Engine Optimization
Lawyer websites, when properly coded, can be used to generate new business; however, how does one go about getting their lawyer website noticed? Certainly, not on the thirtieth page of a search engine results page. In order to raise positive visibility, a lawyer should employ a professional Internet marketing service who specializes in search engine optimization, or SEO.
A great way to maximize the practice’s SEO is to be consistently distributing unique and organic content that contains the proper keywords that will attract individuals searching the Internet for the practice’s niche. Informative and relevant content will not only be a great resource for potential clients, but will also help to create a reputable and knowledgeable image of the practice to the public. The more content that is on the Internet about the practice, or about hot topics that are presently being talked about that are associated with the practice (such as medical malpractice), the better their ranking on top search engines.
Building A Website That Will Attract Clients
It is important to not just have a website that is visible on the top search engines; the website must also be captivating to look at, so that users will stay on it longer, thus keeping bounce rates to a minimum (which do hurt the website’s standing on search engines). In addition, it is important that it is user friendly, and content rich. Something’s to consider when building a website for an attorney are; is the website solely for information about services offered, how interactive will the website be, will it have the ability to communicate with clients, and what is the website meant to accomplish. Determining these factors will greatly improve the experience a website gives the user, or potential client.
Internet marketing strategies are essential to master for a successful practice, especially for lawyers. When the right marketing team is employed that is experienced, and specializes in Internet marketing for that type of practice, the practice is certain to experience growth. Through reputation management, SEO, and a great website that attracts users to come again and again, clients will truly be driven to doing business with a practice that appears to be reliable and reputable.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)