Google has recently published a blog stating that those who are leveraging guest post as a link building technique should reconsider their strategy.
They are specifically focusing on the spammy links, that are tagged as guest post, contributor post, partner post, etc.
Below is the list of things that you should avoid according to Google:
- Stuffing keyword-rich links to your site in your articles.
- Having the articles published across many different sites; alternatively, having a large number of articles on a few large, different sites.
- Using or hiring article writers that aren’t knowledgeable about the topics they’re writing on.
- Using the same or similar content across these articles; alternatively, duplicating the full content of articles found on your own site (in which case use of rel=”canonical”, in addition to rel=”nofollow”, is advised).
As of now, Google has just warned those who are using these techniques, and they are not taking any actions. But as we all know, all the warnings are followed by a mass initiative to counter it. So in case if you or your clients are employing these techniques, then you might want to reconsider it. Review all the posts, links and remove those who might cause problems in the near future.
Link Diversification – Sites performing well in Google have good link diversity.
- Local and niche business search engines, directories and review sites
- Informational content sites
- Guest blogs
- Press releases
- Image sharing sites
- Social profiles
- Q&A sites and more
Since Google prefers a diversified link profile, we recommend getting links from these sources.
Unique Content – Each article should be submitted just once to avoid duplication of content.
Fresh Content – Google loves fresh content. Update your content as often as possible to ensure that your website is indexed frequently and the latest pages are included in the Google database.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)