A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page.
Google is constantly testing and iterating on how it displays product listing ads. In one, a “with Special Offers” filter option appears in a product card unit. In another, a single product listing ad links to a landing page on Google Shopping that’s formatted like an expanded version of a typical product card unit.
With Special Offers
On a search result for [amazon fire], a “with Special Offers” option is selected by default. Oddly, the first listing for Best Buy has no offer associated with it. The special offers shown include free shipping, no tax and used – so these are not merchant promotions.
Single PLA Links Directly To Google Shopping Landing Page
Another variation found was a product listing ad that doesn’t include any retailer listings and instead links to a Google Shopping landing page that is essentially an expanded version of the product card units like the ones shown above that show up on the main search results pages with retailer promotions and links, reviews, related products, maps to nearby stores and more. In fact, this page flows a lot like an Amazon product page.
On mobile, the experience is a little strange, but it prioritizes access to reviews above retailer links. Whereas on desktop, clicking anywhere on the ad unit brings you to the top of the landing page, on mobile, only the “Reviews” links are clickable.
This isn’t the first time Google has tested driving brand searches directly to Google Shopping pages rather than to retailer or brand sites. In 2014, Google tested a PLA unit that showed category options. Clicking on any of the options brought users to a filtered page on Google Shopping.
Contact Us or call us at 855-943-8736 for help with Google’s PLAS: “Special Offers” Filter today!
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)