Social media marketing is the process of marketing your business or website by interacting with customers and prospects on popular social networks like Facebook and Twitter. The goal of social media marketing is to drive traffic to your main website, build your business’s online brand and reputation, and enhance your website’s search engine rankings.
When executed correctly, a social media marketing campaign can achieve impressive results. But there are loads of businesses using social networks like Facebook and Twitter to promote their wares, so you need to customize your space. Having a custom Twitter background or Facebook welcome page helps you stand out from the pack.
If you’re using social media to market your products or services, a generic background or welcome page is bad for business. It is the equivalent of going to a trade show to advertise your business using the exact same logo, setup, and display as hundreds of other presenters.
Using a customized social media page offers many benefits, some of which include the following:
Legitimizes Your Business
Want to build trust in your business and leave a positive impression on your prospects and customers? Then have a custom Twitter background or Facebook welcome page designed exclusively for your business. A customized setup will help you build your brand by ensuring that the image you present on your social media accounts is consistent with your brand’s overall identity.
Helps You Capture More Leads
When people stumble upon your social media pages, the goal is to get them to follow you on Twitter or “like” your page on Facebook. People are more likely to take that step if they see custom text, images, and other media when they visit your business’s page for the first time.
It’s Free Advertising
After people visit your social media pages, surely, you want them to remember your business’s logo and brand image – not the logo and brand image of Facebook or Twitter. Why not customize your social media accounts to take advantage of the free advertising opportunities they offer?
For example, a Twitter background could work much like a business card or brochure. The bio area that Twitter provides doesn’t give you much space to talk about your business, but you could use the space in your Twitter background to provide visitors with more information. Things you could add to a custom Twitter background include your website URL, email address, and other important information.
You could even customize your Facebook page by embedding an email newsletter sign up form to collect your prospects’ email addresses. It’s an effective way to capture leads. You can also customize your Facebook page to advertise your business’s latest offers and promotions.
Helps You Convert More Leads into Customers
If you build an engaging, branded presence on social media networks, people are more likely to visit your main website and ultimately, to become your customers. For example, by adding custom text, graphics, links, and buttons to your Facebook welcome page, you can direct people towards your main website more easily.
The problem is that customizing a Facebook welcome page or Twitter background is no easy task if you’re not a skilled designer. If you need help creating custom social media pages that generate leads and drive more traffic to your business’s website, please contact us for more information about our custom Facebook and Twitter design services.
Edward Kundahl, Ph.D., M.B.A.