Five reasons you should be using SMS based marketing
Text message marketing — which includes coupons, special offers, and participation in loyalty programs — is redeemed 8 or more times frequently than email.
Here are five reasons that text working works:
Put simply, SMS marketing is more effective
The numbers don’t lie.
The open rate of text promotions/offers is a whopping 98%! Compare that to the 22% open rate of emails. While an email might sit in a customer’s inbox all day, a text is read within minutes, making it a great channel for flash sales and same-day promotions.
Reach a highly engaged audience
Consumers opt in to mobile programs and make a careful decision on which text campaigns they choose. This differs from email campaigns, where consumers subscribe more generally for brands they may only be temporarily interested in.
Because users limit themselves to brands they truly care about when opting into SMS promotions, brands are able to market more directly to a captive, and loyal, target audience.
Build your brand conversation
While email communication is a one-way street, people can actually reply to an SMS promotion and engage with the brand through two-way SMS dialog.
By opening the doors of conversation between brand and consumer, and creating customer engagement, marketers ultimately create a stronger relationship and build brand trust.
Sell more and drive awareness
Unlike email, which tends to drive online sales, text promotions drive engagement to bring consumers in-store.
Once in-store, the consumer is more likely to buy other attractive products, and a consumer’s basket size is on average three times larger than if you drove their purchase online. SMS gets your consumer in the store and opens their eyes to additional offerings they might not otherwise have been interested in.
Measure your ad value
With so many customer acquisition points with SMS programs, brands can easily track where users are texting in to join (via in-store advertising, print advertising, etc.) and measure the relative effectiveness of that advertisement. This allows marketers to measure advertising in a way like never before, and is a valuable tool for marketers.
Marketers know that in order to stay relevant, they have to be where their consumers are. And consumers are mobile! Since we know texting is one of the most popular mobile activities today, brands are missing out on a major opportunity by not leveraging SMS based marketing.
SMS practices are not just an efficient way to reach today’s consumer but also the most relevant way to engage with them, build brand trust, and even track the effectiveness of advertising. If you’re not already engaging with customers via SMS based campaigns, it’s time to go mobile.
Why Use Texting? Because Texting Works!
- Texting is the most widely-used and frequently used app on a smartphone, with 97% of Americans using it at least once a day. (PewInternet)
- Over 6 billion text messages are sent in the U.S. each day.(Forrester)
- Over 80% of American adults text, making it the most common cell phone activity. (PewInternet)
- Text messages have a 98% open rate, while email has only a 20% open rate. (Mobile MarketingWatch)
- Text messaging has a 45% response rate, while email only has a 6% response rate.(Velocify)
- 90% of all text messages are read in under 3 minutes. (ConnectMogul)
- 96% of smartphone users text.(Acision)
- The average adult spends a total of 23 hours a week texting (USAToday)
- The average Millennial exchanges an average of 67 text messages per day (BusinessInsider)
- It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message.(CTIA)
- Our service will enable you to reach out to your customers whenever you want to say thank you or to invite them back more often. They all have cell phones and they all receive text. We have businesses already like you that are successful in using our system.
- Your opted in customer instantly see your sale within seconds after sending it out…not some, ALL of them see it. Having that capability equals instant revenue for any business.
- By offering different platforms of social media, you cover all your bases to insure maximum exposure.
- Your customers only join your list because they want to receive text, if they don’t they won’t so you won’t be bothering them because they want it.
- Our advertising is designed around the small business owners. We’re not talking thousands of advertising dollars here…rather about the cost of a cup of coffee a day.
- One time low registration fee and a small monthly fee gets you unlimited texts and so much more...
We are offering SenText Solutions Text Message Marketing. Efficient, easy to use, low cost and great value.
Completely opt-in mobile text message marketing.
Special Offer For ALL New SMS Clients:
- unlimited texts
- unlimited subscribers
- unlimited keywords
- unlimited lists
- unlimited signage designs to help you build your list
- 6 month minimum contract (reduced from 12 month contract)
Here is what some of our customers are saying:
|"Sentext Solutions has given us the flexibility to engage our customers with instant incentives and communications...the number of subscribers now continues to grow organically! We can, with the click of the enter button, fill our pub in a matter of minutes with the right promo. That's the true power of this tool."
|"Michael's Pizza signed up with SenText for a new adventure in advertising-new to us, though we found out that SenText is quite well established. We are a small pizza business and picking the right advertising plan has been a struggle to get the best bang for our buck. We have a good website, but the reality is that our customers are using their cell phones more often than their computers. Well, after a few weeks we decided that SenText rocks! We follow our reps advice and send out about two per week and we actually get a response. Knowing that your advertising actually works is the best reason to continue using it."
|“Being a small business, we were looking for a way to lower our advertising cost and grow our business at the same time. This is by far the most effective way to grow our business and it’s so very simple! We can tell our customers anything at any time instantly! Sentext Solutions is very professional and they go the extra mile to ensure we are getting the best return for our investment.”
|"We have the ability to reach our customers at any time with our specials, announcements and when things are slow. It's a cost effective way to communicate with our customers no matter where they are. When we don't send out the specials via text, our customers have gotten so used to receiving them, they ask us where is the daily special text. It's a great tool to get the word out about what is going on in our restaurant.
|"Sentext Solutions is the most effective way to reach out to our customers during slow times. In just a few minutes I can tell over 900 customers about a special and they will begin coming in within minutes!"
|“I must admit I'd never done any advertising except for word-of-mouth, but the price of the service was so reasonable that I gave it a shot. I'm so glad I did. I see my customers coming in more often and sales are up more than I hoped. SenText Solutions is one of the best marketing tools I've ever seen.”
With BusinessCreator mobile marketing solutions, we’ve got you covered.
Schedule a call with one of our mobile marketing experts and find out how we can help your business today. Call us Toll Free at 855-943-8736 and start growing your business with SMS.