Social media marketing has taken the world by storm. One of the latest networks to hit the social networking scene is Google+, which is Google’s attempt to dominate not only search, but also social media. Although Google+ has nowhere near the same following as Facebook or Twitter, you should learn to love the network for various reasons.
Increase Your Visibility on Google
One of the primary benefits of Google+ for businesses is that it enhances your Google presence. If you have a Google+ profile, you can link it to your website using the authorship markup so that your Google+ avatar shows up in the search results. Google results that are accompanied by an avatar have a higher click-through rate.
If you have a presence on Google+, your website will receive more traffic from Google, as Google+ profiles tend to rank well in Google. Expanding your Google+ following can also help you drive more search engine traffic to your website because of a feature called Google Search Plus Your World. In Google Search Plus Your World, an individual’s search results are greatly influenced by his/her circle of friends. That means your website and any content from your website will rank highly in the search results of your Google+ connections. The more Google+ connections you have, the more frequently your website will appear in search results.
If your business relies on local customers, creating a Google+ Local page is critical because Google+ Local has replaced Google Places. Potential customers find Google+ Local pages through Google searches, Google Maps or searches on Google+. If your business had a Google Places page, it was automatically converted into a Google+ Local page when the company merged the two services. Google+ Local uses Zagat scores instead of five-star ratings.
Fewer Users, Less Competition
Another benefit of using Google+ is that there are fewer users, which means that there’s less competition. The early adopters tend to achieve the best results with social networks. On the other hand, when you start using a social network once it is already crowded with users, it can be far more difficult to build a powerful presence. Join Google+ now when there are still few users and it is possible to get your message heard.
Google+ also makes it easier for you to develop direct and personal relationships with other users because of its focus on sharing professional, informative content. On the other hand, major social networks like Twitter often get cluttered with random information that’s hardly relevant to your business.
Tips for Making the Most of Google+ for Your Business
Networking on Google+ is all about building trust. Interact with your followers on a regular basis by responding to people’s comments, asking questions, commenting on people’s shares, and clicking the +1 button on people’s posts and comments. Building trust among your followers is important because people are more likely to click on your links and read your content if you have a reputation of providing useful information.
To make the most of Google+, share information that entertains and informs your target audience. If all you ever do is ramble on about how great your business is, it will bore your followers and lead them to ignore your content in the future. People want to know what’s in it for them, so share information that benefits them while building your brand. Remember: as a user of Google+, you’re essentially a curator of information, like a magazine. Anytime you share content, you are endorsing it and putting your name behind it. That’s not a responsibility to take lightly!
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101