A recent study by Moz revealed that almost 50% of the web pages occupying the first page are HTTPS site pages with an SSL site certificate.
It’s a long jump since just 9 months ago, the percentage of HTTPS site that occupied the first page was just 30%. Experts are predicting that it may increase up to 70% just by the end of the year 2017.
The rapid growth comes as a no surprise since HTTPS not only encrypts the data between the site and the users but also provides many other advantages that come handy in the longer term. Google is not so open about the advantage that they are giving to the HTTPS websites (as always) and they are just stating that the secure sites are getting a “slight advantage” over the sites that aren’t SSL certified.
However, it’s obvious that they are pushing the HTTPS and the new Chrome update is a clear example. The new Chrome now comes with an inbuilt warning that users see when they enter any site that is not SSL certified. It sends a bad message to the users when they see the “WARNING” sign just before entering your website.
As a business owner, you will not want to give any bad impression, so make sure that your site is SSL certified.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)