Apart from being a platform to share photos and videos, Instagram is an excellent tool for businesses that want to grow their customer base. This social network is an excellent source to not only build your brand’s identity but to also engage followers and customers.
So, if you are only using it to post promotional photos and videos of your products, you are missing out on the great opportunity that Instagram Stories offer.
With Stories, you can give your customers a behind-the-scenes look at what you do, show off your employees, and build a long lasting client-consumer relationship. Using Instagram Stories is an incredibly great idea as there are 300 million active daily users of Stories. In fact, 30% of businesses plan to use Instagram Stories in 2018.
Not only that, but 20% of Stories posted by businesses resulted in direct messages. If these numbers don’t make you eager to give Instagram Stories a try, I don’t know what will. They seem mouth-wateringly juicy for any type of business.
To help you get started, we created an infographic on Instagram Stories. With it, you will get an insight into the big brands that are using Instagram Stories and winning at it. So, let’s get started!