By now, most companies have either tried online video marketing at least once or twice, or have seriously considered it. However, within small and medium-sized businesses, the actual results marketers have gotten from posting video clips to YouTube, or on their own websites, has been mixed.
Sometimes, Internet marketing videos don’t have the intended effect simply because they are hard to find. In other words, customers can’t respond to them if they never see them, no matter how well done they were. When that happens, all the time and money that went into producing the video itself is wasted.
With that in mind, here are some easy-to-use tips to make your online marketing videos easier for searchers and customers to find:
Use the right keyword-based titles.
In terms of searchability, the title of your video is far more important than the content within the clip. If you don’t have the necessary searchable keywords listed prominently, it’s unlikely that the video will be ranked highly for those keywords on YouTube or Google.
And, even if searchers do come across them, they might not stand out without the proper terms in place. So, treat your online marketing video titles just as you would a blog post or other piece of content, and make sure that the necessary search terms are easy to see and understand.
Make the most of tags and descriptions.
Just as you wouldn’t want to leave your keywords out of additional parts of a web page, neither should you ignore them in your tags and descriptions. You don’t want to overdo things and make your marketing video description seem unnatural, but find a way to incorporate your most important search phrase at least once or twice.
Get the right links pointing at your videos.
As important as search traffic is (regardless of whether your online marketing videos are on YouTube or your own website), you don’t want to count on that alone to bring viewers to your video clip. Make sure you have links pointing to them from within your own website, and other pieces of material that customers might read like email newsletters, social profiles, and blog posts.
Make videos that get top reviews.
So far, we looked at things you can do to generate initial views for your Internet marketing videos. If you want to attract more customers over time, though, you need your clips to generate their own interest and momentum. That comes when your videos get good reviews from others who have already seen them. With that positive feedback in place, YouTube and Google will consider that other searchers found them useful and start to send even more traffic your way.
You have to have really great videos before that can happen, though, so make sure to pay attention to what readers and viewers actually want… and don’t forget to work with a creative team that understands how to use video marketing effectively.
Want to know how online video marketing could make a difference in your sales pipeline?
Call the team at BusinessCreator today and let us show you case studies that demonstrate how we’ve implemented video marketing, local search engines optimization, and other cost-effective techniques for businesses just like yours.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101