Here’s How Your Social Media Account Is Affecting Your Google Rankings
You’ve worked hard to make sure you’re creating all the necessary backlinks, keyword phrases, and additional content for your website. This works well to help your law firm rise in organic search engine results, but you still might not be rising as high as you would like. What could be keeping you from reaching that number one spot? Research shows that your social media accounts, such as Facebook, Twitter, and Google+, directly affect your Google rankings. This is because Google algorithms inspect the validity and authority of your account, your followers, and even social shares when factoring your search engine rankings.
Quality vs. Quantity
In days past, individuals and companies could create numerous Facebook accounts to generate a buzz for their products or services. These days, however, search engines such as Google look at the quality of your social media account rather than the quantity of accounts you have. Everything on your accounts is monitored in order to determine the validity of your account, or how much of an impact you have with the people who follow you.
The number of followers your social media account gains is also important. This helps demonstrate the influence you have on individuals. It’s important to not only gain a lot of followers, but have active followers and be active on your account yourself. Who follows you is also important. It can be all too easy for companies to create fake accounts and follow themselves from those accounts. Google looks into your followers as well to make sure they are legitimate entities and not merely ghost accounts designed to create a fake buzz.
Shares, Re-Tweets, and +1s
The content that you share on your social media also plays a role in determining your Google rankings. Getting your followers to share posts can increase how you’re seen in search engine results. In addition, if you are creating quality content or valuable information about the services your firm performs, the more people share, re-tweet, or +1 your post, the more exposure you are getting to potential clients.
Can You Rise in Google Rankings Without Social Media?
While it is possible to still get the word out about your firm without the use of social media, you should consider the number of individuals who use sites such as Facebook, Twitter, and Google+. Search engine rankings aside, when you are not utilizing social media, you are missing out on accessing what is essentially free advertising for your services. Social media also gives you the opportunity to learn what information your customers are looking for when they need to find a lawyer, which can help you optimize your web page to land higher in organic search results. Yes, you can still get noticed on Google without social media, but does your firm really want to miss out on all of the exposure and opportunities it provides?
Make Your Account Count
If your law firm is having difficulty rising higher in search engine results on Google after implementing effective organic SEO strategies, it may be time to examine your social media presence. The more followers you can get and the more you can establish yourself as an authority for your practice, the more likely you are to naturally rise in Google rankings. Contact BusinessCreator to learn more about the importance of social marketing for your firm.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)