Many people believe that if you can not be found on the first page of Google’s search engine results, you do not exist at all. As you can see from the infographic below by SEO Tribunal, being visible online is of utmost importance. Not only will it boost the organic traffic to your website, but it will also bring you more revenue if you’re running an online store.
Here are a few exciting stats which reveal the importance of getting a high rank on Google, as revealed by a study from AOL’s search engine logs:
- The top spot in search engine results could bless you with 42.25% of all click-through traffic.
- This figure drops to 11.94% and 8.47% when your site drops to second and third position respectively.
- The fourth position receives 6.05% of all click-through traffic, and the other spots on the first page get only 5% of it.
- Further, the first 10 results account for 89.71% of all click-through traffic.
- The next 10 results only have 4.37% of the traffic, while the third page gets only 2.42%.
These statistics are pretty self-explanatory and reveal the importance of your search engine rankings. To sum up, high rank on Google translates to:
- Improved and enhanced organic traffic to your website
- An increase in the traffic that converts as more people who are looking for the services like yours visit your website
- Leveling up ROI
However, maintaining the high rank in the search engines is not as easy as it seems. Here are a few tips to help you out:
- Have a proper SEO strategy in place
- Keep updating your pages by adding new, relevant content
- Keep generating high quality backlinks for your website from authority websites every now and then
- Keep a close eye on your rankings and take proper measures whenever you notice a certain dip in the rankings
These were a few ways through which you can rank higher on Google and reap the benefits.
For more information on how SEO works and how it evolved over the years, check out the infographic below.
Edward Lott, Ph.D., M.B.A.
President and Managing Partner
Ed can be reached at