Google Confirms Content And Links Are Two Of It’s Top 3 Search Ranking Factors
After several rounds of media speculation, Google finally revealed the secret of what it takes to come out on the top of Google’s SERPs. Yes, you heard it right. The secret recipe is the top three search ranking factors that can power businesses on Google’s Top Searching Ranking position.
During WebPromo’s recent Q&A session, Andrey Lipattsev, Search Quality Senior Strategist at Google went on to confirm that content and links pointing to a site are indeed Google’s top two contributing search ranking factors, irrespective of their ranking order. These two factors were revealed by Lipattsev in response to a question by SEO expert John Ammon. RankBrain is assumed to be the third most important factor that impacts your search ranking position.
Frankly speaking, it hardly is a secret that content and links continue to be among the key contributing factors that can power any site to the top of Google’s SERPs. This news comes as a breath of fresh air for businesses which run after SEO services after every single algorithm update by Google. Lipattsev elaborated further that there’s no magic formula to come out on top in Google’s searches. But it is a combination of factors that can power businesses in their quest for search ranking excellence.
Keeping pace with its ever-evolving algorithm updates, Google hopes to make RankBrain AI technology future perfect, in terms of better understanding of international languages; especially since mobile searches are now more dominant than desktop crawls. For further information on the ranking factors, you can watch the full Q&A video session below, involving Google’s Search Quality Senior Strategist, Andrey Lipattsev.
With respect to this topic, below are the best practices which we always follow (and which Google also recommends) to rank your website.
- We don’t use spun content – either on the website or for article syndication. We make sure that the content is 100% unique. For article syndication, each article is submitted only to one site to avoid duplication.
- We always stay away from creating spammy content and avoid stuffing keywords. We make sure to limit the “keyword density” to 3% to 5% which is widely recommended.
- We never recommend Non-Search Engine friendly redirects and cloaking.
- We do not involve your site in questionable linking schemes including cross-domain linking, links from low quality sites, links from spun articles, etc.
- Excessive on-page optimization is something that we have always stayed away from. We make sure to optimize page titles, meta tags and content in a search engine friendly way.
- We are already integrating social sharing elements such as Google+, Twitter & Facebook on all websites. So With social signals such as 1+’s and shares from Google+, Google can easily keep a check on the spammy websites, as the possibility of one sharing them (spammy site) socially is low.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)