In Google’s Second Installment Of 2015 Mobilegeddon Update
Bad memories of past year are coming back to haunt you. Well, there’s some bad news in store for those businesses who have just resurrected their online presence to make it mobile friendly, post the April 21, 2015 Mobilegeddon effect. Google, in its efforts to make the virtual world a more mobile – friendly place, is coming out with the second part of the 2015 Mobilegeddon update. Last month, Google came out with an announcement in the webmaster central blog with a headline that says, ‘Continuing to make the web more mobile friendly’.
“Beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
This is a wakeup call for businesses, especially SMEs who have somewhat neglected their site’s mobile friendliness parameters. There are chances that these businesses may end up losing their search ranking positions to their immediate competitors. If you’re one of them then now is the time to act, as Google will reward only those businesses with Top Search Ranking Positions who enhance their customers’ mobile experience.
Besides that, there are also some smart businesses which have opted for a responsive web design for their online presence, thinking that they are one step ahead of the search giant. They think it doesn’t matter what Google throws at them now. You can term it as lack of awareness or over-smartness, but the fact is that not all responsive web designs stand a chance to qualify for the mobile friendly label by Google. To be on a safer side, it is recommended that these businesses cross-check their site’s mobile friendliness quotient here.
Here’s a quick list of facts about the upcoming mobile update that the businesses need to watch out for.
- The update contains page-by-page ranking signal.
- The update will have an impact on your site’s mobile SERPs.
- The update will be rolled out in all languages, globally.
- This is essentially a mobile algorithm update. So any modifications that you make to your site now, will go live as soon as the Google bot crawler finishes crawling your site.
For SEOs, this is great news going forward and just like last year, they effectively used the Mobilegeddon update opportunity to improve the bottom-line of their business. This year too, they can make hay while the sun shines brightly on them. You can probably ask businesses to switch to a completely responsive website that suffices Google’s mobile friendly criteria, while businesses with responsive web presence can be asked to get an audit done for their site. The SEO catch here is that no business wants to miss out on a top of the table ranking position in Google searches.
So, it’s quite evident that you need to have a responsive website in order to survive in the near future. If you need help with creating mobile friendly / responsive websites, do contact BusinessCreator for assistance. We’ve been offering Google mobile friendly websites for more than 3 years.
Features of our Google Mobile Friendly Website:
- Responsive website recognized by Google as mobile friendly.
- Click-to-Call, Click-to-Email and Click-to-Text features.
- Advanced mobile lead tracking and analytics.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)