Google to Remove Mobile-Friendly Tag from its Search Results
You will no longer be able to see the “Mobile-friendly” tag in front of the page meta description on the search results because Google has decided to remove it. Since they have added many things to the search result, it has become a bit cluttered and to sort it out, they will be removing Mobile friendly tags.
But why they are removing “Mobile friendly tag” isn’t it helpful for the users to identify which site will load faster on mobile devices? To our surprise, almost 85% of all pages in the mobile search results now have the mobile friendly tag. It means Google no longer have to aggressively push it. However, it doesn’t mean that Mobile friendly criteria is no longer a ranking signal, it is & will be in near future as well. Also, Google will continue to provide the Mobile usability report and mobile-friendly test.
After discussing with many experts, it became clear that it has been done not just to unclutter the search results but to push their Accelerated mobile pages (AMP) agenda. Google is willing to expand it from just the top carousel to the entire search results. So maybe it is the right time to opt for AMP pages because it can boost your search engine rankings.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)