Google has announced that they will soon be placing paid ads within the local pack!
From now on, Local pack will include two organic and one paid listing. It’s a good news for those who were striving to get visibility on search results and have a deep pocket, but a really BAD news for those who have worked long & really hard to get there.
The SEM Post reported that the ad has been placed on the top of the local pack. However, this time, Google has blurred the line between paid and organic listing as there is no sign of “Ad”, which sets paid listing apart from organic ones.
On asking, a Google rep confirmed the change and also told that it’s not a tough nut to crack, anyone who is running location extension in the account can be eligible for this ad type.
Many SEO experts are predicting that the day is not so far when all the three listings on the local pack will be ads, that also without a sign!
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)