Seems like Google is on a revamping spree.
After making the Penguin real time and doing some major changes in the local search, Google is now going to take a much bigger step. The Google’s Webmaster Trends Analyst, Gary Illyes has announced that Google is going to split its index between mobile and desktop, within the next few months.
We all very well aware of Google’s obsession with Mobile devices, but now they are taking it a bit too far! They are going to have a “Mobile first” approach. OK, we understand that Mobile users are most likely to use the “Near me” feature hence it seems logical to provide them with the latest information, but doesn’t a desktop user require the latest information as well?
However, it’s not clear that how out-of-date desktop index will be.
But one thing is clear that Google will run ranking algorithm in a very different way across mobile content rather than the current pattern that extracts data from desktop content to determine mobile rankings. Google is still trying to figure this out and you can see that in play within this thread here.
So now is the time to get all of the mobile ranking signals correct so when the shift happens, you move up in the rankings and not down. Make sure that your website has:
- Responsive Design
- AMP Optimization
- Fast Loading Pages
- Error Free Pages
- High Quality Content
If you need any help with mobile websites, BusinessCreator can be of assistance. We have been developing mobile websites for more than 10 years now and almost all of them are recognized by Google as Mobile friendly.
Features of our Google Mobile Friendly Website:
- Responsive website recognized by Google as mobile friendly.
- Click-to-Call, Click-to-Email and Click-to-Text features.
- Advanced mobile lead tracking and analytics.
Just connect with one our your Marketing Specialists to get started.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)