Google extends optimization score to Display campaigns

By Ginny Marvin

The campaign optimization score that Google Ads shows for Search and Shopping campaigns is now available for Display campaigns. Scores will be available at the campaign level, and a combined account-level score now encompasses Search, Shopping and Display. You may also see recommendations tailored to Display campaigns.

Optimization scores in Google Ads are now available for Display campaigns.

What is Google Ads optimization score? Scores range from 0% to 100% and indicate how well your campaigns are expected to perform based on a number of factors such as targeting, bid automation, ads and extensions and more. The score is accompanied by a set of automated recommendations with indicators of how much of a score improvement you can expect to see by accepting them.

Why we should care. These scores and accompanying recommendations can be directionally helpful, but don’t accept the recommendations blindly. Carefully consider them and whether they are right for your campaign. And equally important on the flip side, an optimization score of 100% with no recommendations does not mean there aren’t plenty of opportunities for improvement.


 

About The Author

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
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