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Google Eliminates Right-Side Ads From SERPS

Google has rolled out a drastic change by removing ads from the right side of its desktop Search results and placing them only at the top and/or bottom of the pages. However, they have confirmed that they will continue to show Google shopping results & ads within Knowledge Panels when appropriate. They even added a 4th paid position on the top of search results for selected keywords as seen below.

 

SERPS - Google Eliminates Right-Side Ads From SERPS

Google has rolled out a drastic change by removing ads from the right side of its desktop Search results and placing them only at the top and/or bottom of the pages. However, they have confirmed that they will continue to show Google shopping results & ads within Knowledge Panels when appropriate. They even added a 4th paid position on the top of search results for selected keywords as seen below.

As you can probably guess, these changes have been made to increase the AdWords profits. Although the above changes will affect approximately 7.3% of searches, as it is only for highly competitive keywords as of now. But people are still worried because no one wants to see a majority of paid results when they are searching for anything.

Instead of worrying, take a deep breath and search for your keywords because a search results page for every keyword is different and so is the entire layout. These changes will surely affect AdWords advertisers & SEOs, but to which extent, only time will tell.

Effect on PPC

Some users are overwhelmed with joy, since the removal of sidebar paid position will make their CPC data & reporting more accurate. On the other hand, some users are worried because less number of paid listing will eventually boost the prices.

Experts are predicting that the rise in the cost of PPC ads will make the job of SEO more important, as many people won’t be able to afford PPC like before. But it will also boost the ROI since you will get higher traffic from those ads.

This article from WordStream sheds light on the effects on AdWords till date and also shows a 15% boost in traffic from the third paid position.

 

SERPS 2 - Google Eliminates Right-Side Ads From SERPS

Is it good or bad for SEOs?

To be honest, this is not at all a win for SEOs because only one organic listing will be available above the fold for some search results. So to be in the game, it will become crucial to diversify your marketing channels. You can’t rely on organic search alone and you have to invest in Google shopping and PPC in order to get the desired traffic. Google is continually increasing the space above the fold for videos, knowledge panels and now paid listings.

If you’re a local business, ranking in the local pack now becomes more important than ever since paid searches are followed by local pack. So, getting listed in top citation sources is vital for success.

Need help? We are here to assist you. Call us at 1-855-943-8736 Or email us if you need any further details.

Edward Kundahl, Ph.D., M.B.A.
President
BusinessCreator, Inc.

Ed can be reached at (or visit his websites)

ed@businesscreatorplus.com
855-943-8736 ext. 101
www.BusinessCreatorPlus.com
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www.WebCreatorPlus.com
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SERPS - Google Eliminates Right-Side Ads From SERPS
Article Name
Google Eliminates Right-Side Ads
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Google has rolled out a drastic change by removing ads from the right side of its desktop Search results.
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BusinessCreator, Inc.
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