In this day and age, trying to stretch your Internet marketing budget isn’t something you do as a luxury, it’s practically a requirement for staying in business. It’s no surprise, then, that lots of companies come up with tactics – both good and bad – designed to make their Internet spending go just a bit further.
Of course, there are smart ways to go about this… And then there are things you do to save money that you just end up regretting more later. To help you stay on the right side of that equation, here are a handful of things you can start doing right now to get more from your Internet marketing budget:
1. Make everything you do more targeted.
Specificity is the key to efficiency in online marketing. In other words, you should know exactly who your best potential customers are, and then tailor your materials to meet their needs. That includes ads, email messages, search engine keywords – everything should be designed to help you attract your perfect customer.
2. Pay more attention to your local market.
Even online, local customers are great. Not only are they easier and more cost-effective to find, but they tend to leave reviews and recommend you to their friends and colleagues. Make the most of your Internet marketing campaigns by optimizing your site for local search keywords and taking advantage of local advertising opportunities.
3. Take a long-term approach to Internet marketing.
Often, short-term thinking saves you a little bit of money now, but costs you a lot more later. Before you make any investment, or major decision, ask yourself whether it’s something you’ll be glad you did months or years in the future. If it isn’t, think again.
4. Use social media wisely.
Your social profile should be a forum for answering questions, sharing inside information about your company or industry, and improving customer loyalty. Simply posting details of your day-to-day life is a waste of time, and amounts to lots of missed opportunities.
5. Get the maximum value from your business website.
Far too many companies let their business websites get out of date. That’s understandable, since you and your team are probably busy, but it also limits the marketing effect your web presence can have. To increase your ROI, keep your website current and make it as useful as possible for customers.
6. Let analytics guide your decision-making.
Your customers might not tell you what they want online, but they’ll probably show you. By paying attention to the way they interact with different parts of your site, and noting what kinds of offers they respond to, you can learn a great deal about them and make better plans for future campaigns.
7. Find the right business web design and Internet marketing partner.
Naturally, we are a little bit biased, but we know what kind of difference the right advice and execution can make. If you don’t have an experienced and committed web design partner on your side, it’s going to be hard to make the most of your Internet marketing budget.
There isn’t any magic bullet that’s going to completely take away the costs associated with Internet marketing, but there are a lot of things you can do to stretch your budget further while still making a huge impact on your bottom line. Why not give these seven tips a shot today and see how they can improve your Internet marketing ROI?
If you want to work with a web design and online marketing partner that’s always looking out for you, instead of their own invoices, call our team for a free consultation.