The two new updates to Facebook Local Awareness Ads are near your doors, advertisers!!! Excited?
Well, a year ago Facebook introduced a very useful ad type to its existing Ad features. It let many businesses spread local messages to their potential customers located in their areas. As compared to the traditional advertising channels like newspapers, local awareness ads looks like a way better option for businesses, as it helps targeting the right people more effectively while spending less.
What are the updates? Why has Facebook come up with these updates now?
Facebook States: “With the launch of two new products for local businesses, we’re making it easier for businesses with multiple locations to create local ads for each store and also giving businesses more insight into the groups of people near their stores.”
If your business stores are located in different areas, then this ad feature is just the right thing for you. The new feature “Locations on Local Awareness Ads” will enable you a tool for connecting and managing business pages across multiple locations. It will use information from each of your pages to add dynamic ad copy, links and call-to-action buttons to your ads, so that each ad is localized for its corresponding store. With Locations, businesses also have the ability to automatically display the city name in the ad copy depending on where the people seeing the ad are located.
The Second tool is “Local Insights“. A new tab named “Local” will soon be available in the Insight section. It will help local businesses gain a thorough understanding about the demographics and trends associated with the people nearby. Businesses will also get to know the busiest days of the week and the peak hours of the day. These Insight demographics will also describe the people by their gender, whether they are tourists or local residents, etc. To add to it, advertisers can see the percentage of people nearby who have seen their ad.
Since Facebook has already enthralled many eyeballs with its updates, let us see how successfully they rule in Facebook Advertising.
Need help with Facebook Advertising, attracting social purchasers, understanding your customer, and generating more sales from Facebook? Call us now 855-943-8736 or contact us to schedule your consultation on Facebook Advertising.
Edward Kundahl, Ph.D., M.B.A.
Ed can be reached at (or visit his websites)
855-943-8736 ext. 101