As you’re taking care of your clients and their legal needs, make sure you aren’t neglecting your business needs in the process. Having a strong and well-branded social media presence is one of the best and easiest ways to effectively build your law firm without wasting time, resources or money. If you don’t know what your law firm’s social media presence currently looks like or how to improve it, you may be guilty of aiding and abetting your legal competitors.
Make Yourself and Your Firm Approachable
You’ve probably realized that some potential clients are hesitant about approaching a lawyer. No matter the root of their unease, making yourself and your firm more approachable can be just what clients need to understand when and why they need a lawyer and why you’re the perfect lawyer to handle their case. Specifically, you’ll want to make sure any posts, videos or tweets you share are easily digestible and sound as though they were written by a human and not a law android.
Be Consistent With Your Posts
Treat social media as the powerful tool that it is rather than a neglected office plant you only water sporadically. What this means is that you want to have a schedule for when you update your firm’s blog or share tweets. Using Twitter is something you can do every day, but you want to aim for an informative and useful post every week or every other week when it comes to blogging. No matter when you post or tweet, consistency is key.
Hand the Social Media Keys Over to a Driver You Trust
Since you’ve got a law firm to run, you may not have very much time to devote to social media. You’ll be better off designating someone to handle your social media presence. Rather than having one of your employees handle the task, it’s more beneficial for you to turn to us here at Business Creator Plus. We know the most current and effective social media strategies to help build your firm and your internet presence.
Pay Attention to the Industry
Between filing briefs and having consultations with clients, you should also carve out some time to learn what’s going on in your area of law and pay attention to pressing needs that currently exist. Such information can inspire relevant posts and tweets and let your audience know you’re staying on top of what’s happening in the legal world and that you’re taking action. Another great thing about paying attention to current events is that it keeps you from sounding as though you only care about snatching up as many clients as possible.
Hit It and Quit It
Anything you share on social media should be as short and concise as possible, no matter how substantial the subject matter might be. You have to remember that some members of your audience don’t have very large attention spans and others simply don’t have time to read a blog post that looks like a novel. Short, poignant and informative are the three targets you need to hit with every social media shot you fire.
You should always know what your law firm’s social media presence looks like. Taking a few minutes out of your day is enough to know how your firm looks to your clients, your competitors and your industry.
Edward Kundahl, Ph.D., M.B.A.